# Vitamin-Packed Snack Bars The Bobby's Foods Yummy Bars are Formulated with Kids in Mind By Michael Hemsworth | Published 2022-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yummy-bars References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/bobbys-foods-introduces-yummy-bars-to-its-range-27-10-2022/) & [bobbysfoods](https://www.bobbysfoods.co.uk/)  The [Bobby's Foods](https://www.trendhunter.com/trends/little-italy-burger) Yummy [Bars](https://www.trendhunter.com/trends/smart-bar) are a new range of snack bars for consumers to pick up when looking to provide their children with a flavorful and nutritious treat. The bars come in two flavors including Captain Caramel and Super Strawberry, which both contain 50% of the recommended daily intake of key vitamins. The bars are rated to contain one-third less sugar compared to other varieties on the market, and also maintain a nut and gluten-free recipe. Marketing Manager Carmelina Mancini commented on the Bobby's Foods Yummy Bars saying, "Yummy bars are the result of a little bit of science and a lot of innovation which has resulted in a healthier chocolate offering. We have witnessed an increasing demand from consumers for healthier confectionery alternatives that still deliver on taste, Yummy Bars are that product.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 31% | Activity: 41% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Healthier Confectionary Alternatives:** Developing and promoting sweet treats that are indulgent and still healthy. - **Functional Foods:** Creating food products that offer both nutrition and health benefits. - **Innovative Kid-friendly Snacks:** Designing tasty and nutrient-rich snacks that appeal to children's palates. ### Industries Being Reshaped - **Snack Food Industry:** Opportunity to develop new snack products that cater to health-conscious consumers. - **Confectionary Industry:** Opportunity to research and develop healthier and more functional candy and chocolate products. - **Children's Food Industry:** Opportunity for food companies to create new products that appeal to children's tastes, while still offering nutritional benefits. ## Related on Trend Hunter - [Toddler-Targeted Snack Bars](https://www.trendhunter.com/trends/yumi-superfood-veggie-organic-bars.md) - [Kid-Friendly Nutritional Bars](https://www.trendhunter.com/trends/nutritional-bars-for-kids.md) - [Low-Sugar Superhero Snack Bars](https://www.trendhunter.com/trends/weetabix-oaty-bars.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md) - [Flavor-Focused Protein Bars](https://www.trendhunter.com/trends/bobos-protein-bars.md) - [Soft-Baked Flapjack Snack Bars](https://www.trendhunter.com/trends/flapjack-oat-bars.md) - [Fruity Fiber-Rich Snack Bars](https://www.trendhunter.com/trends/nakd-fruit-fibre-bars.md) - [Gourmet Organic Breakfast Bars](https://www.trendhunter.com/trends/little-gourmet-organic-fruit.md) - [Kid-Friendly Soft-Baked Bars](https://www.trendhunter.com/trends/kind-kids-range.md)