# Grilling-Related Hotlines 'The Yummm Hotline' Was Designed for Solving Burger-Grilling Issues By Katherine Pendrill | Published 2016-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/yummm-hotline References: [brandeating](http://www.brandeating.com/2016/05/red-robin-offers-free-grilling-help-hotline-for-memorial-day.html) & [redrobin](http://www.redrobin.com/burger-month.html) This past Memorial Day, causal dining chain [Red Robin](https://www.trendhunter.com/trends/burger-month) opened up its Yummm Hotline to help consumers with their [pressing BBQ concerns](https://www.trendhunter.com/trends/pop-secret-hotline). Whether it was questions about how long to cook different meats or the [best burger toppings](https://www.trendhunter.com/trends/summer-of-smash-menu), the grilling-themed hotline was there to provide helpful advice. The Yummm Hotline was only accessible on Monday, May 30th, during the prime grilling hours of noon until 9 PM. When customers called the hotline, they would be able to speak to a Red Robbin 'burger master' who would be able to help them with any burger-grilling issues. As a result, the chain was able to help consumers ensure that their holiday BBQs went off without a hitch. Memorial Day has long marked the start of the grilling season and Red Robin's new hotline helped to mark the occasion in a clever way. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 3% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Grilling Hotlines:** Brands can leverage grilling hotlines to provide real-time advice and support to consumers during the grilling season. - **Interactive Customer Support:** Hotlines manned by experts offer a personalized customer support experience that builds a strong brand-consumer relationship. - **Holiday Promotions:** Limited-time hotlines during specific holidays create excitement and engagement among consumers while showcasing a brand's expertise and commitment. ### Who This Affects Most - **Restaurant Chains:** Restaurant chains can implement grilling hotlines to enhance customer experience and loyalty, while also showcasing their culinary expertise. - **Food and Beverage:** Companies in the food and beverage industry can utilize interactive hotlines to offer helpful tips and advice to consumers during the grilling season. - **Technology:** Technology companies can create innovative hotline solutions, such as mobile apps or voice assistants, to deliver real-time grilling advice and support. ## Related on Trend Hunter - [Craveable Value-Focused Menus](https://www.trendhunter.com/trends/valuefocused-menus.md) - [Tongue-In-Cheek Grilling Ads](https://www.trendhunter.com/trends/may0-petition.md) - [Ambitious Burger Month Promotion](https://www.trendhunter.com/trends/burger-month.md) - [Bottomless Restaurant Burger Meals](https://www.trendhunter.com/trends/big-yummm-burger-deal.md) - [Extra-Juicy Burger Lineups](https://www.trendhunter.com/trends/new-bigger-juicier-burgers.md) - [Heiress QSR Advice Hotlines](https://www.trendhunter.com/trends/taco-bell-and-paris-hilton.md) - [Hot Dog Hotlines](https://www.trendhunter.com/trends/hot-dog-hot-takes.md) - [Grilled Jalapeño Burgers](https://www.trendhunter.com/trends/jalapeo-heatwave.md) - [Hot Honey-Inspired Burger Menus](https://www.trendhunter.com/trends/red-robin-gourmet-burgers.md)