# Free-From Halloween Candies YumEarth Sour Littles are Free from the Top Nine Allergens By Michael Hemsworth | Published 2024-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yumearth-sour-littles References: [snackandbakery](https://www.snackandbakery.com/articles/111987-yumearth-launches-halloween-sour-littles-at-target) & [yumearth](http://yumearth.com/)  The YumEarth Sour Littles candies are the brand's latest offering being launched with the Halloween season in mind to provide consumers with the perfect free-from treat option to hand out. The candies feature a chewy, sour profile that has each bite shaped like a little figure to give them a friendly appearance for kids and adults alike to enjoy. The candies are characterized by their free-from recipe that's free from the top nine allergens, while also being non-GMO and made with simple, organic ingredients. The treats are being launched exclusively at Target and via the brand's website. VP of Marketing & Strategy Sasha Auguste spoke on the new YumEarth Sour Littles candies saying, "Our goal has always been to create allergy-friendly candy perfect for every occasion without comprising taste—especially for Halloween. We wanted to craft a candy that makes parents feel at ease when filling their treat bowls, knowing the goodies they’re handing out—and the ones their kids are bringing home—are better-for-you and safe for all.” Image Credit: YumEarth ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 41% | Activity: 32% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Allergen-free Sweets:** An increased demand for allergen-free sweets reflects a growing consumer base concerned about food sensitivities and inclusivity. - **Non-gmo Candy Options:** Rising interest in non-GMO candy highlights a shift towards more natural and transparent ingredient sourcing. - **Organic Treats:** The push for organic treats indicates a broader trend towards healthier and safer snack choices for children and adults alike. ### Who This Affects Most - **Food & Beverage:** The Food & Beverage industry is innovating by offering safer, more inclusive products that cater to diverse dietary needs. - **Retail:** Retailers are increasingly partnering with niche brands to provide exclusive, health-focused product lines for conscious consumers. - **Health & Wellness:** The Health & Wellness industry benefits from the development of nutritious and allergen-free snacks that appeal to health-conscious consumers. ## Related on Trend Hunter - [Organic Allergen-Free Candies](https://www.trendhunter.com/trends/yumearth-candies.md) - [Festive Free-From Candy Collections](https://www.trendhunter.com/trends/yumearth-holiday-range.md) - [Allergen-Free Valentine's Treats](https://www.trendhunter.com/trends/yumearth-valentines-day.md) - [Allergy-Friendly Halloween Treats](https://www.trendhunter.com/trends/allergyfriendly-halloween-treats.md) - [Allergen-Free Halloween Snack Bags](https://www.trendhunter.com/trends/allergyfriendly-bag-o-treats.md) - [Free-From Freeze-Dried Candies](https://www.trendhunter.com/trends/organic-freeze-dried-giggles.md) - [Allergy-Friendly Advent Calendars](https://www.trendhunter.com/trends/yumearth-advent-calendar.md) - [Free-From Bulk Candy Products](https://www.trendhunter.com/trends/yumearth-30-count-variety-box.md) - [Free-From Swedish Halloween Candies](https://www.trendhunter.com/trends/spooky-gummy-mix.md)