# Eccentric Color-Filled Shoes YUME YUME and Marshall Columbia Share Their Second Footwear Drop By Kanesa D | Published 2022-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yume-yume References: [hypebae](https://hypebae.com/2022/9/yume-yume-marshall-columbia-new-york-fashion-week-footwear-collab-release-info) & [yumeyume.eu](https://yumeyume.eu/) [YUME](https://www.trendhunter.com/trends/yume-yume-3) YUME has reunited with Brooklyn designer Marshall Columbia to rework three of the brand’s most popular silhouettes. As a part of the collaboration, Columbia reimagined the ‘Love Heel,’ ‘Truck Slide,’ and ‘[Tyre](https://www.trendhunter.com/trends/tyre) Slides’ with new and inventive color combinations. The silhouettes arrive in two colorways, including neon lime and blue and fuschia and soft pink. The collaboration initially started in May 2022 with a rework of YUME YUME’s ‘Suki’ sandals in orange and blue and bright yellow. The new campaign features the brand’s signature styles accentuated by [chic and modern outfits](https://www.trendhunter.com/trends/melissa-x-diesel) curated by YUME YUME and photographed by Oscar Ouk. The new YUME YUME x Marshall Columbia collection is can be viewed on the brand’s website. Image Credit: YUME YUME ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 38% | Activity: 18% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Colorful Footwear:** Designing footwear with eye-catching colors to attract younger customers. - **Collaborative Design:** Partnering with designers to create unique and innovative designs that stand out in the market. - **Signature Styles:** Highlighting recognizable styles that have become a staple for the brand in each new release or collaboration. ### Where This Applies - **Fashion:** Exploring daring fashion choices, such as brightly colored footwear, to entice consumers looking for unique, bold styles. - **E-commerce:** Creating visually striking campaigns and imagery for clothing and accessories to attract online shoppers looking for distinctive styles. - **Retail:** Incorporating collaborative design, diverse color schemes, and signature styles into shoe displays and marketing campaigns to engage fashion-forward customers. ## Related on Trend Hunter - [Vibrant Accessories Collabs](https://www.trendhunter.com/trends/4ccccees-x-mietis.md) - [Chromatic Textile Sneaker Designs](https://www.trendhunter.com/trends/sunnei-x-camper-pelotissima-collection.md) - [Sustainable Color-Blocked Sneakers](https://www.trendhunter.com/trends/colville.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Collaborative Cumbia-Inspired Shoes](https://www.trendhunter.com/trends/dr-martens-x-awake-ny.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md) - [Collaborative Artful Shoe Designs](https://www.trendhunter.com/trends/metropole-seoul-derby.md) - [Modern Collaborative Textile Sneakers](https://www.trendhunter.com/trends/pelotissima.md) - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md)