# Blotchy Illustrated Branding Yume Ume Packaging Uses Endearing Drawings to Entice Consumers By Amelia Roblin | Published 2012-08-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yume-ume-branding References: [thedieline](http://www.thedieline.com/blog/2012/7/30/yume-ume.html) & [160over90](http://www.160over90.com/) Graphic design is a remarkably useful tool that can completely overhaul the image of a business, succeeding to highlight its strengths and even to exaggerate them. In the case of Yume Ume branding, charming [illustrative techniques](https://www.trendhunter.com/trends/summertime-art-box) were used to bring fun and freshness to an already delectable Japanese kitchen, but the endearing aura it establishes and expands proves to genuinely reference the marvelous magic of the meals served. 160over90 worked with the tagline that "Imagination is Edible" to support the restaurant that's name translates to "Delicious Dream." Blotted cartoony icons dress the [bottles, boxes, bags, bowls and cups](https://www.trendhunter.com/trends/specialty-products) with [adorable animals and ingredients](https://www.trendhunter.com/trends/bigbilled-bird-food-concept) that have a creative childishness about them. Yume Ume branding becomes a symbol of the power of the young mind, and the way that it manifests as a range of inventive Asian dishes. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 46% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Blotchy Illustrated Branding:** Enhancing brand image with charming illustrative techniques. - **Creative Childishness:** Using adorable, cartoony icons to appeal to consumers. - **Power of Imagination:** Highlighting the role of imagination in presenting inventive Asian dishes. ### Sectors Adopting This - **Graphic Design:** Opportunity to use illustrative techniques to transform brand image. - **Restaurant:** Using creative branding to attract customers to Asian cuisine. - **Packaging:** Incorporating appealing illustrations to enhance product packaging. ## Related on Trend Hunter - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md)