# Value-Focused Fried Chicken Meals The Bonchon YumDrum Trio Meal Comes with Your Choice of sauce By Michael Hemsworth | Published 2024-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yumdrum-trio-meal References: [chewboom](https://www.chewboom.com/2024/03/28/bonchon-adds-new-yumdrum-trio-meal/) & [bonchon](https://bonchon.com)  The [Bonchon YumDrum](https://www.trendhunter.com/trends/seoul-sampler) Trio Meal is the latest addition to the brand's menu that keeps value and quality at the forefront for new and existing fans alike to appreciate. The meal comes with three pieces of [Korean double-fried chicken drumsticks](https://www.trendhunter.com/trends/gs25) along with a side of fries and a Korean donut for dessert with a sweet cream dipping sauce on the side. The meal comes with your choice of Spicy, Soy Garlic, Yangnyeom or Korean BBQ sauce flavors. The Bonchon YumDrum Trio Meal is priced at $11.99 and is being offered at participating locations as a limited time offering. The meal responds to the ever-increasing demand for [value-conscious food options](https://www.trendhunter.com/trends/valuefocused-menus) as consumers seek out cheaper ways to enjoy some of their favorite fare. Image Credit: Bonchon ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 1% | Activity: 4% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Value-conscious Dining Experiences:** Exploring innovative meal options that prioritize both quality and affordability to cater to cost-conscious consumers seeking value in their dining experiences. - **Customizable Menu Offerings:** Introducing customizable meal combinations that empower customers to personalize their orders with various sauce options, sides, and dessert choices. - **Limited Time Value Menus:** Implementing strategic limited-time offerings that highlight value-driven meal deals to attract and retain customers looking for budget-friendly dining options. ### Industries Being Reshaped - **Fast Food Restaurant:** Innovating fast-food business models to create value-focused meal bundles and promotions that resonate with price-conscious consumers seeking quality dining experiences at affordable prices. - **Casual Dining Chains:** Revamping menu selections in casual dining establishments to include value-driven meal packages that offer a balance between price and taste preferences for budget-conscious diners. - **Food Delivery Services:** Enhancing food delivery platforms by partnering with restaurants to feature limited-time value menus that cater to customers looking for cost-effective meal options delivered to their doorstep. ## Related on Trend Hunter - [K-Style Group Meals](https://www.trendhunter.com/trends/yangnyeom-sauce-1.md) - [Tasty Korean Meal Platters](https://www.trendhunter.com/trends/seoul-sampler.md) - [Savory-Sweet Korean Sauces](https://www.trendhunter.com/trends/yangnyeom-sauce.md) - [Affordable Chicken Value Deals](https://www.trendhunter.com/trends/krispy-krunchy-chicken.md) - [Crunchy Korean Chicken Bowls](https://www.trendhunter.com/trends/crunchy-chicken-bowl.md) - [Inflation-Minded QSR Meal Deals](https://www.trendhunter.com/trends/your-choice-combo.md) - [Korean BBQ Wing Sauces](https://www.trendhunter.com/trends/korean-bbq-sauce.md) - [Customizable Fried Chicken Deals](https://www.trendhunter.com/trends/your-choice-meal-deals.md) - [QSR Korean Sandwiches](https://www.trendhunter.com/trends/korean-chicken-sandwich.md)