# Cheeky Toy Characters The Second Yum Yum Toys Series Features Heroes and Villains By Chalaine Mantha | Published 2011-03-02 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/yum-yum-toys References: [behance.net](http://www.behance.net/gallery/Yum-Yum-Toys-Series-1-2/694955) & [yumyumlondon](http://www.yumyumlondon.com) The Second Yum Yum Toys series is all about [heroes and villains](https://www.trendhunter.com/trends/skullpanda-x-sanrio). The series features people of all kinds, animals and zombies. The toys look like they are made of clay and would probably make a kick-ass claymation type video. The neighborhood characters featured are a police officer, a young lady with pet pig on a leash, a grandma who knows karate and a masked bank robber. There is also a man with a big gun holding a chicken who looks like he doesn't belong! The Second Yum Yum Toys series characters all have unique props that suit their personalities. The grandma has a cane (although it looks like she doesn't need it doing all those karate moves), while the police officer appropriately has a doughnut in one hand and handcuffs by the other. There is a random happy green octopus who likes to eat a lot and a [blood-thirsty zombie](https://www.trendhunter.com/trends/smashers-horror-house). All of these Yum Yum Toys would make for countless hours of [imaginative play](https://www.trendhunter.com/trends/monsters-one-piece)! ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 48% | Activity: 7% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Toy Character Innovation:** Toy companies can create unique and diverse toy characters with various props that suit their personalities. - **Claymation-inspired Toys:** Toy companies can create claymation-style toys that appeal to children and adults alike. - **Heroes and Villain Toys:** Toy companies can cater to customers' love for heroes and villains by introducing creative and unique toy characters. ### Where This Applies - **Toy Industry:** The toy industry has the opportunity to innovate through new, unique and diverse toy characters. - **Film Industry:** The film industry can partner with toy companies to create merchandise that complements their movies and TV shows inspired by claymation-style characters. - **Kids' Entertainment Industry:** The kids' entertainment industry can benefit from a variety of heroes and villains toys, which encourage imaginative play, inspire story ideas and keep children engaged. ## Related on Trend Hunter - [Makeup-Focused Toy Dolls](https://www.trendhunter.com/trends/yummiland-doll.md) - [Artist-Designed Toy Lineups](https://www.trendhunter.com/trends/art-toy-series.md) - [Designer Pop Culture Figurines](https://www.trendhunter.com/trends/kkplus.md) - [Menu-Themed Plush Items](https://www.trendhunter.com/trends/fish-chips-experience.md) - [Surreal Dark Comedy Toys](https://www.trendhunter.com/trends/amazing-digital-circus.md) - [Heroic Bedtime Toys](https://www.trendhunter.com/trends/bedtime-defenderz.md) - [Unique Hybrid Mystery Figurines](https://www.trendhunter.com/trends/animal-x-vegetable-gachapon.md) - [Angry Customer Action Figures](https://www.trendhunter.com/trends/namespace.md) - [Interactive Monster Collectibles](https://www.trendhunter.com/trends/smashers-horror-house.md)