# Vegetable-Rich Dairy Treats 'Yum Actually' Makes Kid-Pleasing Flavors Like Caramel Sweet Potato By Laura McQuarrie | Published 2019-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yum-actually References: [prnewswire](https://www.prnewswire.com/news-releases/now-kids-and-parents-can-both-scream-for-ice-cream-300900028.html) & [yumactually](http://www.yumactually.com/) Yum Actually mashes up simple fruit and vegetable ingredients to form naturally creamy [frozen treats](https://www.trendhunter.com/trends/blue-cream) that both kids and parents will appreciate. The brand got its start when Nicole, a New York City-based mother of three, began experimenting with fruit- and veggie-based desserts and having her kids declare: "It's yum actually!" Yum Actually makes healthy yet indulgent flavors like Creamy Honey Banana, Caramel Sweet Potato, Yummy Mango and Butternut Squash Butterscotch, where a fruit or a vegetable is always the primary ingredient. The [fruit and vegetable frozen dairy treats](https://www.trendhunter.com/trends/veggies-made-great1) are sold in portable three-ounce cups and boxes of four. These nourishing treats set themselves apart from other kinds of [fruit-flavored ice cream](https://www.trendhunter.com/trends/denada) on the market, many of which are made with just a small portion of fruit puree or flavoring, or are high in added sugar. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 64% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Fruit and Vegetable-based Desserts:** Opportunity for brands to create indulgent yet healthy frozen treats using fruits and vegetables as the primary ingredient. - **Naturally Creamy Frozen Treats:** Potential for brands to develop frozen desserts that offer a creamy texture without the use of dairy or artificial additives. - **Portability and Convenience in Frozen Treats:** Market for frozen dairy treats in portable cups or boxes that cater to on-the-go consumption and individual servings. ### Where This Applies - **Food and Beverage:** Opportunity for food and beverage companies to innovate in the frozen dessert market with healthier, fruit and vegetable-focused options. - **Health and Wellness:** Scope for health and wellness brands to create products that offer indulgence while still being nutritious, appealing to health-conscious consumers. - **Packaging and Convenience:** Potential for packaging manufacturers to design convenient and portable solutions for single-serve frozen treats, meeting the needs of busy consumers. ## Related on Trend Hunter - [Veggie-Infused Ice Creams](https://www.trendhunter.com/trends/veggies-you-crave.md) - [Veggie-Infused Ice Creams](https://www.trendhunter.com/trends/smugglers-ice-cream.md) - [Vegetal Ice Cream Collections](https://www.trendhunter.com/trends/the-farmers-market-series.md) - [Pet-Pleasing Frozen Treats](https://www.trendhunter.com/trends/frozen-treats-for-dogs.md) - [Hidden Veggie Pops](https://www.trendhunter.com/trends/pops.md) - [Veggie-Rich Yogurt Smoothies](https://www.trendhunter.com/trends/clover-the-rainbow.md) - [Cauliflower-Based Ice Creams](https://www.trendhunter.com/trends/cauliflower-based-ice-cream.md) - [Plant-Based Dog Ice Creams](https://www.trendhunter.com/trends/doggy-ice-cream.md) - [Frozen Tubed Smoothies](https://www.trendhunter.com/trends/frozen-tubed-smoothies-sweet-nothings-launches-new-kidfriendly-squeezable-s.md)