# Playful Masked Photography Magda Lipiejko Snaps the Yuliya Babich Spring Summer 2012 Campaign By Katherinev123 | Published 2012-02-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yuliya-babich-spring-summer-2012 References: [designscene.net](http://www.designscene.net/2012/02/yuliya-babich-ss12.html) & [yuliyababich.eu](http://www.yuliyababich.eu) Pretty and polished pieces mark the Yuliya Babich Spring Summer 2012 campaign, which was photographed by Magda Lipiejko. The Ukrainian-born fashion designer, known for her classic and [timeless silhouettes](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) that are modernized with a touch of drama and whimsicality, has once again created a collection that any woman would want in their wardrobes. The Yuliya Babich Spring Summer 2012 campaign features model Nell, whose hair is piled atop her head in a frizzy and cute up-do that perfectly resonates with the collection's [playfully polished pieces](https://www.trendhunter.com/trends/contemporary-femininity). Featuring chic structured jackets, suspenders, timeless coats, refined trousers and punchier pieces like [white lace tights](https://www.trendhunter.com/trends/lorette-springsummer-collection) and a shaggy fur coat, the latest items from Yuliya Babich are definitely worth making room in your closet for. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 60% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Polished Fashion:** Disruptive innovation opportunity: Create a fashion line that combines classic silhouettes with whimsical and playful elements. - **Playful Photography:** Disruptive innovation opportunity: Develop a photography style that adds a touch of whimsy and drama to fashion campaigns. - **Modernized Wardrobes:** Disruptive innovation opportunity: Design a service that helps women modernize their wardrobes with classic and timeless pieces. ### Industries Being Reshaped - **Fashion Design:** Disruptive innovation opportunity: Integrate technology into fashion design to create pieces that are both fashionable and functional. - **Photography:** Disruptive innovation opportunity: Explore new techniques and technology in photography to capture fashion campaigns with a unique and playful style. - **Personal Styling:** Disruptive innovation opportunity: Develop a platform that uses AI and machine learning to provide personalized wardrobe recommendations based on individual preferences and current trends. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)