# Distressed Gothic Editorials The Yuliana Dementyeva Tush Magazine Winter 2011 Shoot is Intense By Souzan Michael | Published 2012-01-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/yuliana-dementyeva-tush-magazine References: [fashnberry](http://fashnberry.com/editorials/yuliana-dementyeva-by-armin-morbach-for-tush-winter-2011/) & [anneofcarversville](http://www.anneofcarversville.com/style-photos/2012/1/19/yuliana-dementyeva-armin-morbach-tush-winter-2011-youre-a-bi.html) The Yuliana Dementyeva Tush Magazine photo shoot is one of the most intense and spectacular fashion editorials of the season. Shot by famed photographer Armin Morbach for the Winter 2011 issue of the magazine, Dementyeva is a stunner in this [gothic-inspired, dark and dramatic](https://www.trendhunter.com/trends/khaotique-noir) shoot. The gorgeous 19-year-old [Ukrainian model](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk) is known for her long blond hair, pale skin, and gorgeous bluish-gray eyes, but in the Morbach-shot editorial titled 'You're a Big Wig,' she trades in her eastern European looks and opts for short, candy-colored wigs, [outrageous makeup](https://www.trendhunter.com/trends/il-pranzo-campaign) and a badass nose piercing. Styled by Ingo Nahrwold, the Yuliana Dementyeva Tush Magazine photo shoot is one of the most intensely fierce fashion editorials of the season and will surely get people talking about the up-and-coming model. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 67% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Gothic-inspired Fashion Trends:** As the trend towards dark, dramatic fashion continues to rise, there is an opportunity for disruptive innovation in the development of comfortable, wearable gothic-inspired clothing for everyday wear. - **Alternative Beauty Trends:** The increasing popularity of extreme makeup, hairstyles, and piercings in beauty trends creates a disruptive innovation opportunity for companies to create products and services that cater to the unique needs of alternative beauty enthusiasts. - **Editorial Photography Trends:** The trend towards intense and eye-catching editorial photography presents an opportunity for innovative photographers to experiment with and push the boundaries of traditional fashion photography. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can capitalize on the gothic-inspired fashion trend by creating comfortable clothing that appeals to a wide range of customers who want to incorporate alternative style into their everyday wardrobe. - **Beauty Industry:** The growing popularity of alternative beauty trends provides an opportunity for beauty companies to expand their product lines and cater to customers who want to experiment with avant-garde makeup, hairstyles, and piercings. - **Photography Industry:** As editorial photography trends towards more intense and striking visuals, there is an opportunity for photographers to push the boundaries and explore new styles and techniques that will help them stand out in a crowded market. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md)