# Fun and Expressive Fashion Ads Yulia Kharlapanova Smiles and Sizzles for Moschino S/S '09 By Marissa Brassfield | Published 2009-01-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/yulia-kharlapanova-moschino-ss-09 References: [rocketrend.wordpress](http://rocketrend.wordpress.com/2009/01/16/multi-faces/) & [supermodels.nl](http://supermodels.nl/Pages/NewsArticle.aspx?id=2483) The silly, smiling face of Yulia Kharlapanova appears on these print ads for [Moschino](https://www.trendhunter.com/trends/moschino-x-milano-handbag) S/S '09. The campaign was shot by Patrick Demarchelier, and it looks like both model and photographer had a ton of fun creating this campaign. It's refreshing to see a beautiful model smiling and making [funny faces](https://www.trendhunter.com/trends/six-flags). Whereas other campaigns have echoed the dismal economy with equally dismal and stark campaigns, the ads above defy the gloom and spread sunshine instead. **Implications** - Companies will benefit from using [advertising techniques that are unique](https://www.trendhunter.com/trends/asos-inspired-by) and previously unseen throughout their field of business. Using humor is always a great marketing strategy as it garners much attention, as well as creates a connection between the buyer and the business. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 28% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Unique Advertising Techniques:** Exploring new and creative approaches to advertising can help companies stand out in their industry. - **Humor in Marketing:** Using humor as a marketing strategy can capture attention and foster a connection between buyers and businesses. - **Positive and Expressive Fashion Campaigns:** Fashion campaigns that embrace positivity and expressiveness can provide a refreshing and uplifting alternative to more somber campaigns. ### Who This Affects Most - **Fashion:** The fashion industry can adopt more positive and expressive marketing approaches, creating unique campaigns that resonate with consumers. - **Advertising:** The advertising industry can incorporate humor as a strategy to create memorable and engaging campaigns for clients. - **Marketing:** Marketers across industries can explore new and creative techniques to break through the clutter and effectively connect with their target audiences. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md)