# Crazy Carnival-Esque Fashion The Yulia Gorbachenko LULU Series Focuses on the Spunky Style By Meghan Young | Published 2011-02-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yulia-gorbachenko-lulu References: [behance.net](http://www.behance.net/gallery/LULU/822357) & [yuliagorbachenko](http://www.yuliagorbachenko.com) The Yulia Gorbachenko LULU photo series is full of crazy [carnival-esque fashion](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) that is a dizzying feast for the eyes. A fun photo shoot, this [fashion editorial](https://www.trendhunter.com/trends/asos-inspired-by) visits a theme that is often used by photographers, but puts a rather [minimalist spin](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) on it, despite loud style choices. That's the beauty behind the Yulia Gorbachenko LULU photo series. Instead of placing the stunning CLICK model LULU in an overwhelming carnival backdrop, New York-based Gorbachenko used a simple one so as to focus on stylist Francis Urrutia's work. The Yulia Gorbachenko LULU series was photo assisted by Javier Belloso and Pablo Estevez. Retouched by Gabriele Monte, LULU had her makeup and hair done by Anastasia Durasova. Kudos to a job well done. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 91% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Carnival-inspired Fashion:** There is a potential to create disruptive innovation in the fashion industry by incorporating elements of the carnival theme in unique and minimalist ways. - **Minimalist Shoots:** The trend towards minimalism in photography could inspire a wave of new images that place more emphasis on fashion over location. - **Playful Makeup and Hairstyles:** There is an opportunity for innovation in the beauty industry by creating fun and whimsical hair and makeup looks that complement carnival-inspired fashion. ### Where This Applies - **Photography:** The trend towards more minimalist shoots provides an opportunity for photographers to focus on creative ways to showcase fashion and style through their images. - **Fashion:** Incorporating elements of carnival-inspired fashion could provide a fresh take on current trends and appeal to a wider consumer base looking for fun and unique clothing options. - **Beauty:** Creating playful and whimsical hair and makeup looks could attract consumers looking to experiment with different styles and provide new opportunities for beauty brands. ## Related on Trend Hunter - [Mediterranean-Inspired Swimwear Collections](https://www.trendhunter.com/trends/escape-into-the-blue.md) - [Glamorous Camping Experiences](https://www.trendhunter.com/trends/lulu-glamping.md) - [Runway-Inspired Fashion Dolls](https://www.trendhunter.com/trends/luv-fashion-doll.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)