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# Multigrain Snack Curls
Yukon Curls are Crunchy, Crave-Worthy Snacks Made with Wheat and Barley

By Laura McQuarrie | Published 2025-03-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/yukon-curls
References: [cbc](https://www.cbc.ca/news/canada/north/yukon-flour-farm-snacks-1.7447856) & [hinterlandflour](https://hinterlandflour.com/products/yukon-curls-bbq?srsltid=AfmBOoo9HWeMF7OzLHxDTN-PKnVu7y0FBfrO2jejN5fqFryMFY06OfHQ)

![Multigrain Snack Curls](https://cdn.trendhunterstatic.com/thumbs/564/yukon-curls.jpeg)

Snackers are looking for satisfying, crunchy bites made with real, recognizable ingredients that they can feel good about eating, and Yukon Curls are a new multigrain snack on the market made with a blend of wheat and barley. These snack puffs debuted in three classic flavors: BBQ, Salt & Vinegar, and Sour Cream & Onion.

Using grains grown on its Yukon farm, Hinterland Flour Mill began creating and selling flour products during the COVID-19 pandemic. Noting that consumers like instant gratification, it branched out into the creation of snacks beyond brownie and pancake mixes and whole-grain flour. Yukon Curls were made possible with the aid of the Agri-Food Innovation Centre—a specialist in helping farmers commercialize new food products—which had never before used wheat and barley to make a puff product.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 28% | Activity: 27% | Freshness: 37%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Farm-to-snack Movement:** The farm-to-snack movement is gaining traction as consumers demand transparency and traceability in their food supply, paving the way for innovative collaborations between farms and snack manufacturers.
- **Experimental Snack Flavors:** Consumers' growing interest in adventurous and varied flavor profiles encourages snack producers to experiment with unconventional tastes and cross-cultural combinations.
- **Multigrain Alternatives:** As health-conscious snackers seek out alternatives to traditional ingredients, multigrain snacks like wheat and barley puffs provide a nutritious and satisfying option that aligns with dietary preferences.

### Sectors Adopting This

- **Agriculture and Food Processing:** The integration of agricultural expertise with food processing technologies presents opportunities to create novel snack products directly from farm-grown ingredients.
- **Specialty Food Manufacturing:** Specialty food manufacturers can disrupt traditional snack offerings by leveraging unique ingredients and developing products that appeal to the increasingly health-focused consumer base.
- **Flavor Innovation and Development:** Emerging flavor innovation and development sectors provide a competitive edge by satisfying consumer demand for distinct, mouthwatering snack experiences.

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