# Lifetime Lunchboxes The Colorful Whipsaw Yubo Lunchbox is Here to Stay By Meghan Young | Published 2009-09-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/yubo-lunchbox References: [fastcompany](http://www.fastcompany.com/blog/linda-tischler/design-times/back-school-or-frugalista-desk-diners-lunchbox-lifetime?partner=homepage_newsletter) & [getyubo](http://www.getyubo.com/) With the [start of school](https://www.trendhunter.com/trends/backtoschool-survey), it’s the return of the [Lunchbox Era](https://www.trendhunter.com/trends/lunchgo) and just in time, Whipsaw has unveiled their Yubo lunchbox. Launched by Kinsco, this [Lego](https://www.trendhunter.com/trends/herschel-x-lego)-like container is not only eco-friendly, but can also last a lifetime. Whipsaw President and Kinsco partner David Harden reveals, “We wanted to showcase how design can make life better, easier, and more fulfilling.” And so they did. The Yubo lunchbox reconfigures to all your meal-time needs while also morphing with the times. With personal tags and design-your-own faceplates, kids will never get bored. Playing with your food has just reached a new level. Yubo lunchbox, where were you when I was a kid? ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 60% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Lunchboxes:** The trend towards eco-friendliness in lunchboxes has created a significant opportunity for businesses to innovate with sustainable materials and designs. - **Customizable Lunchboxes:** The trend towards personalized and customizable products has created an opportunity for businesses to innovate with unique features and designs. - **Long-lasting Lunchboxes:** The trend towards creating durable and long-lasting lunchboxes has created an opportunity for businesses to innovate with stronger, more resilient materials and designs. ### Where This Applies - **Consumer Goods:** The consumer goods industry has a significant opportunity to innovate and create sustainable, customizable and long-lasting lunchboxes to meet the needs of a growing market. - **Retail:** The retail industry has the opportunity to capitalize on the trend towards personalized and customizable lunchboxes by offering unique designs and features in their product offerings. - **Education:** The education industry has the opportunity to promote eco-friendliness and sustainability by incorporating eco-friendly lunchboxes into their educational programs and curriculums. ## Related on Trend Hunter - [Playful Freezable Lunch Boxes](https://www.trendhunter.com/trends/playtime-lunch-box.md) - [Eco-Friendly Kids Lunchware](https://www.trendhunter.com/trends/duck-duck-books.md) - [Convenience-Focused Lunch Boxes](https://www.trendhunter.com/trends/lunch-bundle.md) - [Kid-Focused Meal Containers](https://www.trendhunter.com/trends/b-box.md) - [All-Inclusive Leakproof Lunch Boxes](https://www.trendhunter.com/trends/lunch-box1.md) - [Double-Walled Lunch Carriers](https://www.trendhunter.com/trends/insulated-lunch-box.md) - [Ultra-Compact Freezable Lunch Boxes](https://www.trendhunter.com/trends/freezable-lunch-box.md) - [Self-Heating Solar-Powered Lunchboxes](https://www.trendhunter.com/trends/sunnyside-lunchbox.md) - [Titanium-Made Lunch Boxes](https://www.trendhunter.com/trends/bento-lunch-boxes.md)