# Chinese Crime Dramas 'Yu Zui' is a TV Program That Stars a Bad Boy Police Officer By Laura McQuarrie | Published 2016-06-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/yu-zui References: [sixthtone](http://www.sixthtone.com/news/bad-boy-cop-goes-against-grain-web-drama-‘yu-zui’) Industry guidelines in China state that TV series should not contain plot elements that would be damaging to the image of the country's police or security forces—but Yu Zui is a provocative show that's managed to sidestep these boundaries. Yu Zui is a series that tells the story of a character nicknamed 'Shameless Yu,' a corrupt young police officer who ends up in jail—purely a means to initiate his career as an undercover cop. Considering that the show is so provocative, it is a wonder that Yu Zui passed the strict [Chinese broadcasting standards](https://www.trendhunter.com/trends/zouxin). This is likely a big part of the reason the [crime thriller TV show](https://www.trendhunter.com/trends/spidernoir) has been a huge hit with audiences. Yu Zui's first and second 12-season episodes air on [video-streaming platform](https://www.trendhunter.com/trends/zodiac-watchlist) iQIYI, which is the co-producer and exclusive broadcaster of the show. Collectively, the episodes have more than 900 million views. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 26% | Activity: 32% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Provocative Crime Dramas:** Disruptive innovation opportunity: Explore edgy and boundary-pushing narratives in crime dramas to captivate audiences and challenge traditional storytelling norms. - **Corrupt Protagonists:** Disruptive innovation opportunity: Present morally ambiguous and flawed leading characters to create complex and compelling storylines that resonate with viewers. - **Bypassing Broadcasting Standards:** Disruptive innovation opportunity: Find creative ways to navigate restrictive regulations and push the boundaries of acceptable content to cater to audience demands. ### Where This Applies - **Television Production:** Disruptive innovation opportunity: Develop and produce unconventional TV series that challenge conventional norms and captivate viewers with daring and controversial content. - **Video Streaming Platforms:** Disruptive innovation opportunity: Curate cutting-edge content that circumvents traditional broadcast regulations, attracts a large audience, and retains viewers on the streaming platform. - **Entertainment Media:** Disruptive innovation opportunity: Embrace unconventional and boundary-pushing narratives in TV shows to create buzz, generate high viewership, and cater to audiences seeking unconventional storytelling. ## Related on Trend Hunter - [Video Game Anime Movies](https://www.trendhunter.com/trends/shenmue-the-animation.md) - [Uplifting Yuzu Fragrances](https://www.trendhunter.com/trends/youzu.md) - [Mythology-Inspired Action Games](https://www.trendhunter.com/trends/black-myth-zhong-kui.md) - [Video-Promoted Urban Transformation Initiatives](https://www.trendhunter.com/trends/urban-transformation.md) - [Beauty Crime Mockumentaries](https://www.trendhunter.com/trends/cosmetic-criminals.md) - [Cat-Themed Crime Podcasts](https://www.trendhunter.com/trends/purry-duty.md) - [Micro-Drama Streaming Apps](https://www.trendhunter.com/trends/pinedrama.md) - [Korean Streaming Sequels](https://www.trendhunter.com/trends/money-heist-korea.md) - [Chinese Youth Search Reports](https://www.trendhunter.com/trends/search-habits.md)