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# Emoting Life-sized Sculptures
The Work of Yu Jinyoung Captures Human Feelings and Freezes Them

By Robyn Currie | Published 2009-10-20 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/yu-jinyoung
References: [notcot](http://www.notcot.com/archives/2009/10/yu_jinyoung.php) & [artnet](http://www.artnet.com/artist/425753155/jinyoung-yu.html)

Here is some creepy disembodied art, just in time for the Halloween season. Yu Jinyoung and his 'Family in Disguise' exhibit is a [haunting portrayal of human emotion](https://www.trendhunter.com/trends/kennedy-yanko).

Jinyoung uses thoughtful [floating faces](https://www.trendhunter.com/trends/split-bust) that disappear into the background due to the clear, completely life-sized bodies they rest on. Yun Jinyoung captures raw human emotions and freeze them in time. Check out the gallery for a taste of what this has to offer.

**Implications** - Consumers, though engaged in an uncomfortable manner by disturbing imagery, are none the less enticed by haunting images because of its shock factor. Corporations looking to garner consumer attention may use similar shock tactics in promotional campaigns in order to engage with audiences, they need not limit themselves to disturbing imagery.

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 10% | Activity: 3% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization)

## Key Themes

### What Makes This Trend Stand Out

- **Haunting Imagery:** Exploring the use of disturbing and shocking imagery to engage consumers and grab their attention in promotional campaigns.
- **Emotional Captures:** Freezing raw human emotions in art forms, creating a powerful and thought-provoking experience for viewers.
- **Disembodied Art:** Creating sculptures that feature detached floating faces, evoking a sense of eeriness and intrigue.

### Sectors Adopting This

- **Advertising and Marketing:** Opportunity for businesses to utilize shocking and haunting imagery in promotional campaigns to capture consumer attention and engagement.
- **Art and Sculpture:** Incorporating emotional captures and disembodied art techniques to create unique and captivating sculptures that evoke strong reactions from viewers.
- **Entertainment and Events:** Using haunting imagery and emotional captures in immersive experiences, such as haunted houses or interactive installations, to provide a memorable and impactful experience for attendees.

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