# Tiny Totes YSL Y-Mail Compact Lets Luxury Handbag Owners Downsize By Jenna Wootton | Published 2010-03-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ysl-y-mail-compact References: [nylonmag](http://www.nylonmag.com/?section=article&parid=4361) & [ysl](http://www.ysl.com/) Can't afford to buy designer handbags? Just downsize. Literally. Yves Saint Laurent's new compact comes in a tiny tote that mimics the rest of creative director Stefano Pilati's creations. The bag includes a compact full of YSL illuminating face powder for $65 on Sephora. And it looks just as genuine. As long as you live by the "size isn't everything" motto, you'll be happy. It's complete with the famous YSL Mail graphic, so if you can't show off your own YSL, your makeup can. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 36% | Activity: 57% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Compact Totes:** Upscale brands can create compact versions of their products to appeal to those unable to afford the full-sized items. - **Designer Compact Collections:** Designers can expand their brand by creating compact collections that cater to consumers who want to own designer items but cannot afford larger products. - **Miniature Replica Merchandise:** Brands across industries can create smaller versions of their most popular products and sell them at affordable prices for wider consumer accessibility. ### Sectors Adopting This - **Fashion and Luxury Goods:** Fashion and luxury brands can create miniature versions of their products to appeal to a broader audience who cannot afford the full-sized items. - **Beauty and Cosmetics:** Beauty and cosmetics companies can create miniature versions of their most popular products and sell them as compact sets to encourage trial and wider accessibility. - **Toy and Collectibles:** Brands can create miniature replica merchandise of their most popular products, appealing to collectors and children alike. ## Related on Trend Hunter - [Breakfast-Inspired Novelty Bags](https://www.trendhunter.com/trends/epure-xs-toast-bag.md) - [Absurdly Tiny Culinary Bags](https://www.trendhunter.com/trends/knorrs-mini-bouillon-bag.md) - [Posh Plastic Shopping Totes](https://www.trendhunter.com/trends/tote-shopping-bag.md) - [Intricately Designed Compact Powders](https://www.trendhunter.com/trends/pink-gateau-powder-compact.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Vibrant City-Themed Handbags](https://www.trendhunter.com/trends/the-city-tote.md) - [Limited-Edition Makeup Carriers](https://www.trendhunter.com/trends/makeup-clutch.md) - [Handle-Only Fashion Handbags](https://www.trendhunter.com/trends/no-budget-bag.md) - [Structured Leather Tote Bags](https://www.trendhunter.com/trends/empire-carryall.md)