# Cut-Out Shoulder Fashion The YSL Spring 2011 Campaign Stars Arizona Muse By Meghan Young | Published 2010-12-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ysl-spring-2011 References: [fabsugar](http://www.fabsugar.com/Model-Arizona-Muse-New-Face-YSL-Spring-2011-12787648) & [ysl](http://www.ysl.com/) It seems as though [Arizona Muse](https://www.trendhunter.com/trends/tna-wrestling) is the new muse for the [YSL](https://www.trendhunter.com/trends/pouch-and-mirror) Spring 2011 campaign. Replacing supermodel Daria Werbowy, Muse strikes a sophisticated pose in an exotic location, specifically the gardens of a Moroccan villa. Photographed by nez van Lamsweerde and Vinoodh Matadin, the YSL Spring 2011 campaign is clean and simple thanks to the fashion, yet also lush and rich due to the stunning location. Often inspired by Marrakech influences, this collection feels right at home in this ad campaign. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 40% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Exotic Location Photography:** Opportunity to create visually stunning campaigns by incorporating exotic locations in fashion photography. - **Revolving Muse Culture:** Opportunity to showcase different models as brand ambassadors to keep advertising fresh and exciting. - **Marrakech Inspired Collections:** Opportunity to infuse fashion collections with Moroccan influences for a unique and marketable aesthetic. ### Where This Applies - **Fashion Photography:** Opportunity for photographers to specialize in shooting fashion campaigns in exotic locations. - **Modeling:** Opportunity for models to become brand ambassadors and work with different brands for diverse advertising campaigns. - **Fashion Design:** Opportunity for fashion designers to incorporate cultural influences into their collections for a distinctive look. ## Related on Trend Hunter - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)