# Luminous Matte Eyeshadows The YSL Metallic Matte Shadows are Highly Pigmented and Long-Lasting By Chayeanne Garvida | Published 2018-06-22 | Updated 2018-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ysl-metallic-matte-shadow References: [hypebae](https://hypebae.com/2018/6/ysl-full-matte-eye-shadow) & [yslbeauty](https://www.yslbeauty.ca/en/makeup/eyes/eyeshadow/full-matte-shadow/WW-50176YSL.html#start=1&cgid=makeup-eyeshadow) To kick off the start of the summer, the [YSL](https://www.trendhunter.com/trends/ysl-lash-latex-mascara) Metallic Matte Shadow were released in six different shades. This highly pigmented cosmetic product has a rich and creamy formula with a [liquid texture](https://www.trendhunter.com/trends/glimmer-liquid-shadow) that has a powdery finish that leaves your lids with a soft finish. No need to worry about this shadow melting away halfway through your day, it that [lasts up to 16 hours](https://www.trendhunter.com/trends/infinite-blossom-collection) and is smudge and crease free. The doe foot applicator allows makeup gurus to create three different looks, including a full lid, a classic line, or a bold graphic look. Some unique colorways to keep an eye on include rich gold, tan, gray, and royal blue. Add this makeup must-have to your new summer glam routine. Image Credit: Selfridges ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 18% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Highly Pigmented Eyeshadows:** Disruptive innovation opportunity: Develop new formulas and techniques to create even more vibrant and intense eyeshadow pigmentation. - **Long-lasting Cosmetics:** Disruptive innovation opportunity: Create innovative long-lasting formulas for other cosmetic products, such as lipsticks or foundations. - **Multi-purpose Eye Makeup:** Disruptive innovation opportunity: Design versatile eye makeup products that can create various looks with a single application. ### Who This Affects Most - **Cosmetics:** Disruptive innovation opportunity: Explore new ingredients and technologies to enhance the performance and longevity of cosmetic products. - **Beauty:** Disruptive innovation opportunity: Develop products and techniques that cater to the growing demand for long-wearing and highly pigmented makeup. - **Fashion:** Disruptive innovation opportunity: Collaborate with fashion designers to create eye makeup that complements and enhances their runway collections. ## Related on Trend Hunter - [Affordable Durable Eyeshadows](https://www.trendhunter.com/trends/durable-eyeshadow.md) - [Metallic Gel Eyeshadows](https://www.trendhunter.com/trends/gel-eyeshadow.md) - [Cream Eyeshadow Shade Expansions](https://www.trendhunter.com/trends/cashmere-matte-eyelights.md) - [Buildable Cream Eye Shadows](https://www.trendhunter.com/trends/solo-shadow-sheen.md) - [Bouncy Buildable Eyeshadows](https://www.trendhunter.com/trends/souffle-eyeshadow.md) - [Shimmery Eyeshadow Sticks](https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Longwear Liquid Eyeshadows](https://www.trendhunter.com/trends/infinite-blossom-collection.md) - [Luxurious Sweat-Resistant Mascaras](https://www.trendhunter.com/trends/ysl-lash-latex-mascara.md)