# Bespoke Lipstick-Printing Devices YSL Lipstick Pods Allow Users to Create Lipstick At-Home By Ell Smith | Published 2021-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ysl-lipstick-pods References: [theverge](https://www.theverge.com/2021/1/11/22218777/ysl-beaute-rouge-sur-mesure-perso-ces-gadget-2021) & [loreal](https://www.loreal.com/en/usa/articles/research-and-innovation/loreal-unveils-perso/) The [YSL](https://www.trendhunter.com/trends/make-me-blush) Lipstick Pods made its debut at CES 2021, presenting consumers with the latest innovation in the cosmetics world that's sure to shake up the industry. Makeup is all about self-expression, and there's no better way to express yourself than by creating a lipstick shade entirely unique to yourself. YSL is now making that a possibility with its '[Yves Saint Laurent](https://www.trendhunter.com/trends/highend-lip-balm) Beauté Rouge Sur Mesure Powered by Perso' device. While the name might be long, the device itself is entirely uncomplicated. To get a unique shade, consumers can place [three lipstick colors](https://www.trendhunter.com/trends/herms-silky-lipstick-shine) of their choosing into the device. From there, the three colors are combined into one beautiful, wearable shade. What's more, is that the device is bluetooth-enabled, and can be controlled through an app. Image Credit: L'Oreal ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 98% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **At-home Custom Lipstick:** Innovation opportunity for cosmetic brands to cater to consumers' desire for individualized beauty experiences at home. - **Personalized Beauty Devices:** Opportunity for tech companies to create customized beauty devices that offer consumers unique, tailor-made products with the convenience of technology. - **Bluetooth-enabled Beauty Devices:** Opportunity for electronics companies to expand into the beauty industry by creating bluetooth-enabled devices that enhance the consumer's beauty experience. ### Where This Applies - **Cosmetic Industry:** Opportunity for cosmetic brands to invest in and develop technology that offers consumers a more personalized and unique beauty experience. - **Tech Industry:** Opportunity for tech companies to collaborate with cosmetic brands to develop personalized beauty devices and apps that enhance the cosmetics industry with cutting-edge technology. - **Electronics Industry:** Opportunity for electronics companies to expand into the beauty industry by creating innovative and technologically advanced devices that revolutionize the way consumers approach beauty. ## Related on Trend Hunter - [Personalized Lip Product Services](https://www.trendhunter.com/trends/sensual-lip-custom-match.md) - [AI-Personalized Lipsticks](https://www.trendhunter.com/trends/maison-m.md) - [AI-Powered Lipstick Application Systems](https://www.trendhunter.com/trends/lipstick-application-system.md) - [Personalized Beauty-Tech Systems](https://www.trendhunter.com/trends/maxpace.md) - [Color-Matching Beauty Devices](https://www.trendhunter.com/trends/boldhue-starter-kit.md) - [3-in-1 Lip Devices](https://www.trendhunter.com/trends/lipcure-beam.md) - [Experiential Lip Color Services](https://www.trendhunter.com/trends/lip-lab.md) - [Shade-Matching Makeup Devices](https://www.trendhunter.com/trends/boldhue.md) - [Tailor-Made Blush Services](https://www.trendhunter.com/trends/soft-blur-cheek-stick.md)