# YSL Tribute Shoes The Rolling Sneaker By Going Like Sixty | Published 2008-06-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ysl-haute-shoe-fashion-rolling-sneaks-are-understated-cool References: [highsnobiety](http://www.highsnobiety.com/home/the_daily_news/archive/2008/june/28/yves_saint_laurent_rolling_sneakers/index.htm) & [ysl](http://www.ysl.com/us/en/onlineBoutique/Men/Shoes/Casual/P-Rolling-Sneaker.asp) A [YSL](https://www.trendhunter.com/trends/pouch-and-mirror) Rolling Sneaker? A YSL Heely? Never! Since Yves Saint-Laurent died, demand for fashions reflecting his styles are very much in demand. The **Rolling Sneaker** is the latest for [fashion forward trend setters](https://www.trendhunter.com/trends/balenciaga-city-sneaker) to lust after. The sneaker is [patent leather](https://www.trendhunter.com/trends/black-tie-20) with a cemented rubber sole, YSL script logo and is adorned by a replication of the fashion master's autograph. The Rolling Sneakers are made in Italy, but sold online. They come in white and black. This may be the only shoe you need for summer! ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 44% | Activity: 33% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Fashion Forward Styles:** Disruptive innovation opportunity: Create a fashion brand that offers unique and stylish products inspired by influential fashion icons like Yves Saint-Laurent. - **Online Footwear Sales:** Disruptive innovation opportunity: Develop an online platform that curates and sells exclusive footwear designs from luxury brands, providing a convenient shopping experience for fashion enthusiasts. - **Signature Branding:** Disruptive innovation opportunity: Introduce customizable footwear options that allow customers to personalize their shoes with unique signatures or logos, offering a sense of exclusivity and personal style. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Utilize advanced textile technologies to create sustainable and eco-friendly footwear that aligns with modern consumer values. - **E-commerce:** Disruptive innovation opportunity: Develop virtual reality (VR) shopping experiences that allow customers to virtually try on and customize sneakers, enhancing the online shopping experience. - **Luxury Goods:** Disruptive innovation opportunity: Incorporate artificial intelligence (AI) and machine learning algorithms to analyze customer preferences and trends, enabling personalized product recommendations for luxury footwear. ## Related on Trend Hunter - [Y2K-Inspired Luxury Sneakers](https://www.trendhunter.com/trends/valentino-garavani-1.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [High-End Sneaker Collections](https://www.trendhunter.com/trends/viv-on-the-run.md) - [Fashion-Forward Lifestyle Sneakers](https://www.trendhunter.com/trends/valentino-garavani-2.md) - [Dynamic Ultra-High Sneakers](https://www.trendhunter.com/trends/platform-sneaker-1.md) - [Luxe Legacy-Inspired Sneakers](https://www.trendhunter.com/trends/louis-vuitton-7.md) - [Collaborative QSR Sneaker Styles](https://www.trendhunter.com/trends/white-castle-x-heelys-sneakers.md) - [Minimalist Sock-Like Sneakers](https://www.trendhunter.com/trends/gucci-slipon-sneaker.md) - [Fashion House-Made Skate Sneakers](https://www.trendhunter.com/trends/huntington-skate-shoe.md)