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# Bold Floral Fashion
The YSL Cruise 2012 Collection Features a Bouquet of Color-Popping Dresses

By Marissa Brassfield | Published 2011-06-13 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/ysl-cruise-2012
References: [designscene.net](http://www.designscene.net/2011/06/yves-saint-laurent-cruise-2012.html) & [ysl](http://www.ysl.com/)

The floral dresses in the YSL Cruise 2012 collection are a refreshingly bold take on the standard fare of muted dresses in light pink, cream and pale orange. I [previously wrote](http://www.trendhunter.com/trends/yves-saint-laurent-cruise-2012) about the nautical aspect of this Yves Saint Laurent collection, but the feminine dresses also shown in the brand's runway presentation merit a mention.

The YSL Cruise 2012 collection abounds in bold floral patterns. Blood red, deep blue, bright orange and mustard yellow all make an appearance. The standard LBD is dressed up with a pop of crimson at the neckline, waist or hem; red even adorns the calf of a classic pair of white capri pants.

My favorite shots from the YSL Cruise 2012 collection, however, are the ones that encompass deep blue, like the cutout shirt-and-shorts combination in the first image or the floor-length floral dress in the fifth image.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 68% | Activity: 53% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Why This Trend Is Growing

- **Bold Floral Fashion:** Disruptive innovation opportunity: Create a line of vibrant, colorful floral dresses that challenge the norm of muted, pastel designs.

### Industries Being Reshaped

- **Fashion Design:** Disruptive innovation opportunity: Incorporate bold floral patterns in clothing collections to offer a refreshing alternative to traditional muted designs.
- **Textile Manufacturing:** Disruptive innovation opportunity: Develop new techniques for printing bold and vibrant floral patterns on fabrics, creating unique and eye-catching designs.
- **Retail and E-commerce:** Disruptive innovation opportunity: Curate online platforms or physical stores that specialize in bold floral fashion, catering to customers seeking standout pieces.

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