# High-Fashion Puffing The Extravagant YSL Cigarette Will Blow You Away By Jaime Neely | Published 2011-05-19 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/ysl-cigarette References: [theworldsbestever](http://www.theworldsbestever.com/2011/05/18/ysl-cigarettes/) & [ysl](http://www.ysl.com/) Fashion elitists everywhere can now light up in luxury with the [YSL](https://www.trendhunter.com/trends/ysl-y-elixir) Cigarette. [The French fashion house](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1) originally created its own line of cigarettes in 1989 to provide customers with a classy and sophisticated-looking cigarette. The fashion house aimed to appeal to women based on the notion that those women who were smoking a YSL cigarette were more attractive than women smoking another brand or not smoking at all. The ritzy sticks are available in a pack or carton. A pack contains 20 cigarettes while a carton contains 200. The YSL Cigarette is made in Europe and can be purchased online at various websites specializing in the sale of cigarettes or cigars. While the YSL Cigarette may look swanky, it still contains just as many harmful chemicals as any other cigarette. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 14% | Activity: 44% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### What's Driving This Trend - **Luxury Smoking:** There is a trend of high-fashion brands creating their own line of cigarettes, appealing to fashion-conscious smokers. - **Classy Packaging:** Fashion houses are putting effort into designing sophisticated and luxurious cigarette packages to attract a specific target market. - **Association with Attractiveness:** Brands are marketing their cigarettes as a symbol of beauty and desirability, targeting consumers who believe smoking a certain brand makes them more attractive. ### Who This Affects Most - **Fashion:** Fashion brands are expanding into the tobacco industry by creating their own line of cigarettes, offering an innovative approach to luxury and style. - **Tobacco:** The tobacco industry has the opportunity to collaborate with fashion brands to create premium cigarettes that appeal to a niche market of fashion-conscious smokers. - **E-commerce:** Online retailers specializing in the sale of cigarettes or cigars can capitalize on the demand for luxury smoking products by offering high-end brands like the YSL Cigarette. ## Related on Trend Hunter - [Sleek Smoking Set](https://www.trendhunter.com/trends/house-of-puff.md) - [Wavy Smoke Wear Collections](https://www.trendhunter.com/trends/stylish-smoke-wear.md) - [Collaboration Fashion House Guitars](https://www.trendhunter.com/trends/saint-laurent-x-fender-stratocaster.md) - [Herbal Cigarette Packs](https://www.trendhunter.com/trends/herbal-cigarette.md) - [Cigarette Waste Hats](https://www.trendhunter.com/trends/shearling-style-hat.md) - [Retro Ashtray Sets](https://www.trendhunter.com/trends/retro-ashtray.md) - [Cigarette-Style Incense Sticks](https://www.trendhunter.com/trends/incense-stick.md) - [Elevated Men's Fragrances](https://www.trendhunter.com/trends/ysl-y-elixir.md) - [Luxe Designer Beauty Activations](https://www.trendhunter.com/trends/light-club-20.md)