# Mod Mullet Fragrance Campaigns The YSL Black Opium 2014 Advertisements Feature Unruly Tresses By Jordy E | Published 2014-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ysl-black-opium-2014 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/08/edie-campbell-for-ysl-black-opium-fragrance-campaign-2014-by-txema-yeste-daniel-wolfe.html) & [ysl](http://www.ysl.com) The YSL Black Opium 2014 campaign is currently on display by way of the [high end label](https://www.trendhunter.com/trends/contemporary-femininity). Featured within the advertisements is model Edie Campbell who held the black and pink square bottle with much intensity, showcasing a bit of the product as well as the overall mood that it elicits. In addition to the presentation of Black Opium, these images also focus upon the tresses of Campbell. Photographers Txema Yeste and Daniel Wolfe shone light upon [Campbell's unusual mullet style haircut](https://www.trendhunter.com/trends/pantenes-new-campaign). Fringe bangs and loose pieces jut out on each side, giving off the appearance of rocker chic looks in a couture, upscale manner. Much like the bottle was Campbell's sleek ensemble. A simple black wrap dress was all that was needed to showcase the product. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 13% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Mullet Hair Trend:** Disruptive innovation opportunity: Hair salons and beauty products can create new styles and products to cater to the rising popularity of mullet haircuts. - **Unconventional Fragrance Campaigns:** Disruptive innovation opportunity: Perfume companies can explore unconventional advertising methods, such as showcasing unique hairstyles, to differentiate their products in a crowded market. - **Rocker Chic Fashion:** Disruptive innovation opportunity: Fashion designers and retailers can capitalize on the demand for edgy, rocker-inspired fashion by creating unique and stylish ensembles. ### Industries Being Reshaped - **Hair Salons:** Disruptive innovation opportunity: Hair salons can offer specialized mullet haircuts and styling services to cater to customers looking for unique and trendy hairstyles. - **Beauty Products:** Disruptive innovation opportunity: Beauty product companies can develop styling products specifically designed for mullet haircuts, offering customers new and innovative ways to achieve the desired look. - **Perfume:** Disruptive innovation opportunity: Perfume companies can experiment with unconventional fragrance campaigns that incorporate unique hairstyles to create a memorable and differentiated brand image. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md)