# Gas Station Beauty Pop-Ups The YSL Beauty Station Was One of Coachella's Instagram-Friendly Events By Ell Smith | Published 2019-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ysl-beauty References: [hypebae](https://hypebae.com/2019/4/ysl-beauty-coachella-pop-up-shop-gas-station-kaia-gerber-festival-makeup) & [instagram](https://www.instagram.com/explore/locations/321735285179122/ysl-beauty-station/?utm_source=ig_embed) Coachella 2019 featured plenty of [branded activations](https://www.trendhunter.com/trends/coachella-experience), with [YSL](https://www.trendhunter.com/trends/sephora-spring-savings-event) Beauty Station pop-up being one of the most popular, especially among the [Instagram](https://www.trendhunter.com/trends/maybelline-new-york)-friendly crowd at the festival. The temporary installation was intentionally designed to appear as a gas station, going as far as to include vintage vehicles for festival goers to pose in front and inside of. Cleverly enough, this pop-up was located outside of the festival grounds, prompting guests to pull over prior to the event. Inside of the pop-up, consumers were able to try the luxury brand's new products, but the main attraction was the Instagram-designed backdrops, which included a field of black balloons, pink gas pumps and giant YSL-branded billboards. Image Credit: YSL Beauty ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 52% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Brand Activation Pop-ups:** Temporary installations designed to attract consumers and promote brands at events. - **Instagram-friendly Pop-ups:** Temporary installations designed for attendees to take and share photos on social media platforms. - **Experiential Marketing Pop-ups:** Temporary installations designed to immerse consumers in brand experiences. ### Where This Applies - **Beauty Industry:** Opportunities for beauty brands to create pop-ups to promote their products and engage with consumers. - **Event Planning Industry:** Opportunities for event planners to collaborate with brands to create unique pop-up experiences. - **Marketing Industry:** Opportunities for marketers to incorporate temporary pop-up installations into their overall brand activation and experiential marketing strategies. ## Related on Trend Hunter - [Drugstore Beauty Pop-Ups](https://www.trendhunter.com/trends/physicians-formulas-glambulance.md) - [Beautifying Pre-Concert Pop-Ups](https://www.trendhunter.com/trends/break-in-case-of-glamergency.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Saloon-Style Beauty Pop-Ups](https://www.trendhunter.com/trends/sweetheart-saloon.md) - [House Party Pop-Ups](https://www.trendhunter.com/trends/boots-beauty-house-party.md) - [Desert-Inspired Boutique Pop-Ups](https://www.trendhunter.com/trends/omani-desert-popup.md) - [Concert-Centric Makeup Activations](https://www.trendhunter.com/trends/shimmer-studio-by-sephora.md) - [Amalfi Coast-Inspired Pop-Ups](https://www.trendhunter.com/trends/beach-club-activation.md) - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md)