# Expansive Beauty-Based Hotels The YSL Beauty Hotel is Opening in New York City By Ell Smith | Published 2018-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ysl-beauty-hotel References: [hypebae](https://hypebae.com/2018/8/ysl-beauty-hotel-new-york-city) & [ysl](https://www.ysl.com/ca) Yves [Saint Laurent](https://www.trendhunter.com/trends/miya-ando-x-saint-laurent) is extending its high-end aesthetics to the world of hospitality with the announcement of the YSL Beauty Hotel, which is set to launch September 8th in New York City. Set in a SoHo townhouse, this five-floor experience will encompass all-things related to the renowned designer brand. Guests can expect to view a collection the brand's most popular cosmetic offerings, like its [Rouge Pur](https://www.trendhunter.com/trends/celine-beaut) Couture The Slim lipstick and the Black Opium Eau de Parfum. The YSL Beauty Hotel will additionally offer hands-on experiences like [innovative perfume workshops](https://www.trendhunter.com/trends/hm-nolita-pop-up) and a variety of unique makeup counters. Those looking for something more than makeup can check out the space's lounge, cafe and indoor pool. Image Credit: YSL ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 58% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Beauty-focused Hospitality:** The YSL Beauty Hotel exemplifies the trend of beauty brands expanding into the hospitality industry, offering unique experiences for guests. - **Experiential Retail:** The YSL Beauty Hotel taps into the trend of retailers providing immersive and interactive experiences to engage customers in a unique way. - **Hybrid Spaces:** The YSL Beauty Hotel exemplifies the trend of creating hybrid spaces that combine multiple offerings, such as retail, hospitality, and entertainment. ### Who This Affects Most - **Beauty and Cosmetics:** The beauty and cosmetics industry can explore opportunities to create immersive brand experiences through hospitality ventures, like beauty-focused hotels. - **Hospitality:** The hospitality industry can embrace the trend of partnering with beauty brands to create unique hotel experiences that attract a new customer base. - **Retail:** The retail industry can adapt by incorporating experiential elements into their stores, following the success of beauty brands like YSL that offer immersive experiences to customers. ## Related on Trend Hunter - [Residential-Inspired Beauty Stores](https://www.trendhunter.com/trends/tom-ford-beauty-brand.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Luxury Beauty Houses](https://www.trendhunter.com/trends/house-of-beauty.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Luxury Beauty Promotions](https://www.trendhunter.com/trends/sephora-spring-savings-event.md) - [Luxury Beauty Brand Launches](https://www.trendhunter.com/trends/la-beaut-louis-vuitton.md) - [Luxurious Branded Pop-Up Events](https://www.trendhunter.com/trends/the-st-regis-toronto.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [House Party Pop-Ups](https://www.trendhunter.com/trends/boots-beauty-house-party.md)