# Gen-Z-Targeted Luxury Tints YSL Beauty Unveils the 'Nu Lip & Cheek Balmy Tint' By Kanesa D | Published 2022-06-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ysl-beauty-2 References: [hypebae](https://hypebae.com/2022/6/ysl-beauty-nu-collection-cheek-lip-balm-blushes-price-where-to-buy) & [yslbeautyus](https://www.yslbeautyus.com/makeup/face-makeup/nu/nu-lip-cheek-balmy-tint/WW-50956YSL.html?dwvar_WW-50956YSL_color=3) With the debut of ‘Nu Lip & Cheek Balmy Tint,’ the newest addition to the ‘NU’ collection created specifically by [YSL Beauty](https://www.trendhunter.com/trends/ysl), the luxury brand is taking notes on the summer skincare routine of its [Gen-Z](https://www.trendhunter.com/trends/sugar-cosmetics-1) customer base. ‘Nu Lip & Cheek Balmy Tint’ is a “cushiony” [blush and lip balm](https://www.trendhunter.com/trends/blush-lip-color) that gives your lips and cheeks a healthy glow. It can also be customized to match any skin tone, offering consumers a wider variety of possible shades and combinations. The blendable tint uses orange blossom, hyaluronic acid, and shea butter in the formulation, which ensures that your skin is nourished and glowing. Arriving in ‘Flush,’ ‘Chills,’ and ‘Pinch,’ the new balm tint can be worn on bare skin or used during your skincare routine. The new YSL Beauty product retails for $26 USD and is available on the brand’s website. Image Credit: YSL Beauty ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 76% | Activity: 81% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Customizable Beauty Products:** The trend of customizable beauty products could be explored by luxury brands targeting Gen-Z customers. - **Dual-use Products:** Cushiony products like the 'Nu Lip & Cheek Balmy Tint' have potential for disruption in the cosmetics industry as a dual-use product. - **Healthy Glow Skincare:** Luxury skincare brands could capitalize on the trend of 'healthy glow' skincare by incorporating nourishing ingredients, such as orange blossom and hyaluronic acid, into their products. ### Where This Applies - **Luxury Cosmetics:** Brands in the luxury cosmetics industry, like YSL Beauty, could tap into the Gen-Z market by creating products that have a customizable touch. - **Skincare:** The skincare industry could benefit from the trend of 'healthy glow' products that nourish the skin, like the 'Nu Lip & Cheek Balmy Tint.' - **Beauty Retail:** Beauty retailers could capitalize on the trend of dual-use products, like the 'Nu Lip & Cheek Balmy Tint,' by showcasing their versatility to customers. ## Related on Trend Hunter - [Luxury Moisture-Promoting Balms](https://www.trendhunter.com/trends/ysl.md) - [Couture-Inspired Liquid Blushes](https://www.trendhunter.com/trends/make-me-blush.md) - [Multi-Tasking High-End Lip Balms](https://www.trendhunter.com/trends/highend-lip-balm.md) - [Skincare-Infused Blushes](https://www.trendhunter.com/trends/blush-butter-balm.md) - [Keyring-Specific Lip Balms](https://www.trendhunter.com/trends/care-tint-balm-keyring.md) - [Travel-Friendly Skincare-as-Makeup](https://www.trendhunter.com/trends/milk-makeup-2.md) - [Next-Gen Moisturizing Cosmetics](https://www.trendhunter.com/trends/super-boost.md) - [Skincare-Based Makeup Launches](https://www.trendhunter.com/trends/nourishing-hues-collection.md) - [Vibrant Water-Cream Blushes](https://www.trendhunter.com/trends/futurist-blushmaker-dewy-cheek.md)