# Augmented Reality Beauty Stores Hamad International Airport Opened Lancôme and YSL Beauté Cafés By Ell Smith | Published 2020-11-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ysl-beaut-cafs References: [moodiedavittreport](https://www.moodiedavittreport.com/loreal-and-qatar-duty-free-reveal-lancome-and-ysl-beaute-cafes-at-hamad-international/) & [loreal](https://www.loreal.com/en/beauty-science-and-technology/beauty-tech/) Lancôme and YSL Beauté Cafés have been announced at the Hamad International Airport, offering a COVID-safe cosmetic experience that's filled with the latest in beauty technology. Cosmetics are a highly personal experience, so it's no surprise that much of the beauty industry relies on in-person interactions to sell goods. Between preferred scents, product consistency, spread and more, it can be hard for a consumer to commit to a new product without trying it on their skin first. In a contactless world, this is where beauty technology comes into play. The airport-based beauty stores boast the latest in try-on technology to help make the shopping process as seamless as possible for the consumer. The store space is equipped with L’Oréal’s ModiFace technology -- an LED screen that uses personalization and augmented reality to helps the user virtually try-on any product in the store. Image Credit: Hamad International Airport, L'Oreal beauty ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 67% | Activity: 89% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Augmented Reality Beauty Retail:** Incorporate augmented reality technology into physical beauty retail spaces, allowing customers to virtually try-on products and make informed purchasing decisions. - **Contactless Cosmetic Shopping:** Develop and implement technology that allows customers to have a hygienic, contactless cosmetic shopping experience in a post-COVID world. - **Personalized Cosmetic Recommendations:** Invest in technology that provides personalized cosmetic recommendations to customers based on their skin type, preferences, and past purchases. ### Who This Affects Most - **Beauty Retail:** Beauty retailers can leverage augmented reality technology to enhance the in-store experience and provide customers with a personalized, contactless shopping experience. - **Airport Retail:** Airports can incorporate augmented reality beauty stores to allow customers to purchase cosmetics without having to bring them on the plane or leave the terminal. - **Beauty Technology:** Companies specializing in beauty technology can develop new software to allow for personalized cosmetic recommendations based on skin type, preferences, and previous purchases. ## Related on Trend Hunter - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md) - [AI-Travel Beauty Consultant Activations](https://www.trendhunter.com/trends/genifique-ai.md) - [Digital Travel Retail Experiences](https://www.trendhunter.com/trends/digital-travel-retail.md) - [Experiential Beauty Campaigns](https://www.trendhunter.com/trends/heathrow-airport.md) - [Phygital Beauty Store Experiences](https://www.trendhunter.com/trends/sephora-store-of-the-future.md) - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md) - [Spatial Computing Beauty Apps](https://www.trendhunter.com/trends/laura-mercier-app-for-apple-vision-pro.md) - [Mixed-Reality Makeup Studios](https://www.trendhunter.com/trends/mixed-reality-makeup.md) - [Luxe Designer Beauty Activations](https://www.trendhunter.com/trends/light-club-20.md)