# Icon Emulation Editorials The YRB Amber Rose 'Marilyn Monroe' Photo Shoot By Ryan Hinkson | Published 2010-07-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/yrb-amber-rose-marilyn-monroe References: [inkbutter](http://inkbutter.com/amber-rose-x-yrb) & [yrbmagazine](http://www.yrbmagazine.com/magazine/article/206/coming-up-rose) The YRB Amber Rose 'Marilyn Monroe' photo shoot is super-hot. Kanye West's ex Amber Rose throws on a [blonde wig](https://www.trendhunter.com/trends/streax) and some Marilyn-esque clothing for this editorial, striking some sultry poses in homage to the [cultural icon](https://www.trendhunter.com/trends/aaliyah-barbie). Those of you familiar with Amber Rose know that she rocks a nearly bald hairstyle, so the flowing blonde locks are a definite change; however, I don't mind. The YRB Amber Rose 'Marilyn Monroe' shoot was done by photographer Mike Ruiz. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 81% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Icon Emulation:** Incorporating popular cultural figures in photo shoots or product branding is a disruptive marketing trend for apparel and beauty brands. - **Blonde Hairstyle Trend:** Blonde wigs or hair coloring becoming a trend for women who want to regularly switch their look, which is an opportunity for the beauty industry. - **Retro-inspired Editorials:** Nostalgia-inspired photo shoots and marketing materials, reminiscent of iconic cultural figures or historical periods, are an opportunity for creative marketing agencies to disrupt consumer engagement. ### Where This Applies - **Fashion:** Fashion brands can leverage the celebrity obsession of consumers and turn personality-specific styles into a monetary production opportunity. - **Beauty:** As more individuals continue to modify their physical appearance, cosmetic companies can capitalize on ongoing beauty trends with new product lines and promotional materials. - **Media and Advertising:** Nostalgia-driven media is an excellent opportunity for marketing agencies to create a unique brand message and disrupt the traditional advertising space. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Fashion-Inspired Amber Fragrances](https://www.trendhunter.com/trends/dior-new-look.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md)