# Technical Summer-Ready Apparel Y/Project Unveils a New Look Collection for the SS23 Season By Amy Duong | Published 2022-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yproject-1 References: [hypebeast](https://hypebeast.com/2022/6/y-project-spring-summer-2023-collection-backstage-first-looks) [Glenn Martens](https://www.trendhunter.com/trends/hm-x-glenn-martens) continues to deliver new looks to the fashion imprint Y/Project on a new collection designed for the Spring/Summer 2023 season. The new range continues to build upon the theme of bringing trompe-l’oeil to its capsule, which playfully tampers with the concept of illusion. It can be seen through items such as the over-layering that marks the different belts and collars of the designs. There is also a range of scans and prints of jeans that are decorating the tees to create the look of high-waisted jeans. In addition to this, the [denim pieces](https://www.trendhunter.com/trends/graphpaper-yoke) take on the same shape as knitwear when worn together and the [dresses and blazers](https://www.trendhunter.com/trends/mm6-maison-margiela-prefall) boast a unique deconstructed look. Image Credit: Joyce Li, Hypebeast ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 9% | Activity: 6% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Trompe-l'oeil Design:** Fashion brands can incorporate trompe-l'oeil design elements such as over-layering and scans and prints of different textures to add playful and unique touches to their collections. - **Deconstructed Aesthetic:** Fashion brands can experiment with deconstructed and unconventional designs for dresses and blazers to appeal to consumers seeking nontraditional fashion. - **Hybrid Apparel:** Fashion brands can explore hybrid designs that combine the features of different materials such as denim and knitwear to create unique garments for the summer season. ### Where This Applies - **Fashion Industry:** Fashion brands can keep up with consumer demand for playful, unique, and unconventional designs by incorporating trompe-l'oeil and deconstructed aesthetics into their collections. - **Apparel and Textile Manufacturing:** Manufacturers can create new materials and fabric designs that are versatile and innovative to allow designers to experiment with hybrid apparel. - **Online Retail Industry:** Online retailers can leverage the popularity of innovative and unique apparel designs to capture a growing consumer demand for summer-ready clothing. ## Related on Trend Hunter - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Spring-Ready Technical Danish Fashion](https://www.trendhunter.com/trends/fce-2.md)