# Illusionary Projection Lamps The Yoy Light Creates the Ambience of a Traditional Lamp Without One By Michael Hemsworth | Published 2015-10-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/yoy-light References: [thegreenhead](http://www.thegreenhead.com/2015/09/yoy-light-projects-its-own-lampshade.php) & [momastore.org](http://www.momastore.org/museum/moma/ProductDisplay_YOY-Light_10451_10001_208838_-1_26663_45667) The [minimalist Yoy Light](https://www.trendhunter.com/trends/delite-20) is sure to appeal to post modern design enthusiasts who are simply charmed by the way the design helps create a playful yet illusionary atmosphere. The Yoy Light works by projecting a beam of light onto a nearby wall that is shaped like a lampshade; when admired from the right angle, the result is an illusion that's sure to please you and your guests. Crafted to be an eco-friendly product, the Yoy Light features a [bright LED bulb](https://www.trendhunter.com/trends/ilo-lamp) within to help offer illumination without consuming too much power when in operation in your living room or on your bedside table. Designed by Naoki Ono and Yuki Yamamoto, the Yoy Light can be purchased from the [MoMA](https://www.trendhunter.com/trends/analog-lamps-1) store online. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 79% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Design:** The Yoy Light's minimalist design trend offers opportunities for creating sleek and modern lighting solutions. - **Illusionary Lighting:** The Yoy Light's illusionary projection trend opens possibilities for creating unique lighting atmospheres with playful illusions. - **Eco-friendly Lighting:** The Yoy Light's eco-friendly approach presents opportunities for developing sustainable lighting products that prioritize energy efficiency. ### Where This Applies - **Interior Design:** The Yoy Light's minimalist design trend can disrupt the interior design industry by offering minimalist lighting solutions for modern spaces. - **Home Decor:** The Yoy Light's illusionary lighting trend provides opportunities for the home decor industry to create unique lighting products that enhance the ambiance of living spaces. - **Green Technology:** The Yoy Light's eco-friendly approach can disrupt the green technology industry by inspiring the development of more energy-efficient lighting solutions. ## Related on Trend Hunter - [Minimalist Mysterious Lamp Designs](https://www.trendhunter.com/trends/auge-light-mini.md) - [Glowing Power-Free Lamp Designs](https://www.trendhunter.com/trends/nisshoku.md) - [Poetic Rippling Lighting](https://www.trendhunter.com/trends/yurameki.md) - [Space-Saving Desk Lamps](https://www.trendhunter.com/trends/spacesaving-desk-lamp.md) - [Relaxing Optical Illusion Lamps](https://www.trendhunter.com/trends/novatropes.md) - [Lantern-Like Light Units](https://www.trendhunter.com/trends/light-kyeol-series.md) - [Floating Illusion Light Designs](https://www.trendhunter.com/trends/lp-lamp.md) - [Simplistic Angular Desktop Illuminators](https://www.trendhunter.com/trends/linear-table-lamp.md) - [Weighted Multi-Position Lamps](https://www.trendhunter.com/trends/minimalist-desk-lamp-design.md)