# Quick-Serve Boiled Eggs Yowk's Pre-Packaged Soft-Boiled Eggs Only Take Five Minutes to Make By Laura McQuarrie | Published 2015-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yowk References: [theguardian](http://www.theguardian.com/lifeandstyle/wordofmouth/2015/mar/17/are-ready-to-eat-boiled-eggs-yowk-the-most-pointless-convenience-food-ever) & [yowk](http://www.yowk.co.uk/) If you have ever struggled with making perfectly runny boiled eggs at home, Yowk from the New Egg Company is now selling [pre-packaged, pre-cooked soft-boiled eggs](https://www.trendhunter.com/trends/wecook-egg-bites) to prevent any more kitchen mishaps. The almost ready-to-eat egg only requires five minutes to cook once boiling water has been poured over it. The [design of the carton](https://www.trendhunter.com/trends/cartons-of-eggs) only encases a single egg, which doubles as the container for cooking and serving. Although many have been quick to criticize Yowk for needlessly bringing convenience to a food item that's already fairly easy to prepare, this system makes preparing the perfect boiled egg fool-proof. Priced at about £1.79 a pack, the kit is about five times the price of a standard egg, so it doesn't come cheap. However, the pre-cooked boiled egg kit does come with [pre-cut sticks for dipping](https://www.trendhunter.com/trends/dippy-egg-filled-hot-cross-buns), salt for seasoning and a spoon. Yowk is set to debut at this year's International Food Event and so far, there are already a few supermarkets and coffee shops that have expressed interest in carrying this product. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 59% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Pre-packaged Convenience Food:** The Yowk pre-packaged soft-boiled eggs offer a convenient solution for individuals looking for quick and easy meals on the go. - **Fool-proof Cooking Kits:** Yowk's pre-cooked boiled egg kit provides a fool-proof method for achieving the perfect soft-boiled egg every time, eliminating any kitchen mishaps. - **Premium Food Products:** With a higher price point and added accessories like pre-cut sticks and seasoning, Yowk targets consumers willing to pay a premium for a luxurious and convenient food experience. ### Where This Applies - **Convenience Food:** The Yowk pre-packaged soft-boiled eggs tap into the growing market for time-saving and convenient food options. - **Kitchen Gadgets & Tools:** The Yowk pre-cooked boiled egg kit presents opportunities for the kitchen gadgets and tools industry to develop innovative products that streamline the process of boiling eggs. - **Specialty Food Products:** Yowk's premium pre-cooked boiled egg kit falls into the specialty food category, catering to consumers who seek unique and indulgent food experiences. ## Related on Trend Hunter - [User-Friendly Egg Cookers](https://www.trendhunter.com/trends/eggbath.md) - [Scrambled Egg Cups](https://www.trendhunter.com/trends/instant-scrambled-eggs.md) - [Seasoned Quail Eggs](https://www.trendhunter.com/trends/seasoned-quail-eggs.md) - [Convenient Scrambled Egg Kits](https://www.trendhunter.com/trends/just-crack-an-egg-1.md) - [Versatile Frozen Omelettes](https://www.trendhunter.com/trends/frozen-omelettes.md) - [Versatile Sous-Vide Egg Products](https://www.trendhunter.com/trends/egglands-best-sous-vide-egg-rounds.md) - [Runny Vegan Eggs](https://www.trendhunter.com/trends/runny-plant-based-eggs.md) - [Microwavable Vegan Eggs](https://www.trendhunter.com/trends/no-egg-egg.md) - [Plant-Based Hard-Boiled Eggs](https://www.trendhunter.com/trends/plant-based-hard-boiled-egg.md)