# Voting-Themed Fashion Ads Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky By Jana Pijak | Published 2024-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/youve-got-the-power References: [thereformation](https://www.thereformation.com/monica-lewinsky-for-ref.html)  Sustainable fashion brand [Reformation](https://www.trendhunter.com/trends/nara-smith-2) has teamed up with American activist and writer Monica Lewinsky to launch an empowering workwear collection alongside a campaign titled 'You've Got the Power.' Available online and in stores, the collection features 16 sophisticated pieces designed to seamlessly transition from the office to after-work events. From tailored blazers to dresses, each garment exudes confidence. Reformation's You've Got the Power campaign featuring Monica Lewinsky aims to inspire Americans to exercise their right to vote in the upcoming election. Paired with the collection's powerful ensembles, this initiative emphasizes the importance of civic engagement in shaping our futures. As part of the brand's commitment to democracy, Reformation has partnered with Vote.org to further encourage voter participation. Reformation's collaboration with Monica Lewinsky offers both style and substance and aims to make a difference by encouraging voters to use their voice for the upcoming US election. Image Credit: Reformation ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 93% | Activity: 65% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Empowering Workwear Collections:** Seamlessly transitioning from the office to after-work events, these collections empower individuals to express confidence and style. - **Sustainable Fashion Campaigns:** Highlighting eco-friendly practices and ethical production, these campaigns drive awareness and demand for sustainable fashion. - **Celebrity Activist Collaborations:** Combining star power with social causes, these collaborations amplify messages of empowerment and civic engagement. ### Sectors Adopting This - **Fashion Industry:** Incorporating sustainable practices and empowering designs, the fashion industry can attract conscious consumers and drive positive change. - **Social Activism Sector:** Aligning with influential figures and brands, the social activism sector can leverage partnerships to amplify awareness and engagement in key issues. - **Voting Participation Initiatives:** Partnering with fashion brands and influencers, voting participation initiatives can harness creative campaigns to inspire civic engagement and voter turnout. ## Related on Trend Hunter - [Lifestyle Influencer-Backed Lines](https://www.trendhunter.com/trends/nara-smith-2.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Chic Tennis-Core Apparel](https://www.trendhunter.com/trends/courtside-collection.md) - [Empowering Female Apparel Initiatives](https://www.trendhunter.com/trends/empowering-female-apparel-initiatives.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Sustainable Cashmere Apparel Collections](https://www.trendhunter.com/trends/reformations-cashmere-collection.md) - [Eco-Friendly Professional Apparel](https://www.trendhunter.com/trends/dana-bandi.md) - [Sustainable Fashion Apparel](https://www.trendhunter.com/trends/clara-cashmere-cardigan.md)