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# YouTube's First Hit Sitcom
Chad Vader: Day Shift Manager

By Ben Preiss | Published 2007-10-17 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/youtubes-first-hit-sitcom-chad-vader-day-shift-manager
References: [nytimes](http://www.nytimes.com/2007/10/15/business/media/15chad.html?pagewanted=1&_r=1) & [upi](http://www.upi.com/NewsTrack/Quirks/2007/10/15/chad_vader_creators_go_fulltime/6266/)

Matt Sloan and Aaron Yonda never dreamed of the size of the audience they would find when they sprung for a $600 Darth Vader costume to film a [Star Wars parody](https://www.trendhunter.com/trends/star-wars-collection-2) in a local Madison, Wisconsin grocery store.

Now "Chad Vader: Day Shift Manager" is one of [YouTube's](https://www.trendhunter.com/trends/mrbeast-lab-the-descent) biggest hits. YouTube chose them to be among the first performers to join their new partnership program. Now all doors are open for Sloan and Yonda in the entertainment world.

**Implications** - Matt Sloan and Aaron Yonda really hit it big by deciding to purchase a $600 Darth Vader costume: YouTube has now selected the pair to be the inaugural pair of performers to join the program. The name of the show: "Chad Vader: Day Shift Manager".

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 45% | Activity: 73% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### What Makes This Trend Stand Out

- **Youtube Sitcoms:** The rise of YouTube sitcoms provides opportunities for independent creators to produce content that can potentially reach global audiences.
- **Parody Content:** The success of parody content on YouTube highlights the growing demand for humorous and satirical content among audiences.
- **Influencer Marketing:** The popularity of YouTube creators like Matt Sloan and Aaron Yonda provides opportunities for influencer marketing campaigns to reach large, engaged audiences.

### Sectors Adopting This

- **Entertainment:** The success of YouTube sitcoms and independent creators like Matt Sloan and Aaron Yonda creates opportunities for disruption in the traditional entertainment industry.
- **Digital Marketing:** The rise of influencer marketing on platforms like YouTube presents new opportunities for digital marketing companies to reach highly engaged audiences.
- **Comedy:** The success of parody content on YouTube offers opportunities for new comedians and comedy groups to gain exposure and connect with audiences.

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