# Video Streaming NFT Integrations Youtube Announces Plans to Integrate NFTs This Year By Niko Pajkovic | Published 2022-02-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/youtube1 References: [coinspeaker](https://www.coinspeaker.com/youtube-nfts-this-year/) & [blog.youtube](https://blog.youtube/inside-youtube/innovations-for-2022-at-youtube/)  Video streaming giant YouTube is the latest major corporation to join the NFT (non-fungible token) revolution that is currently sweeping the media industry. In a recent blog post, the [Google](https://www.trendhunter.com/trends/1080p-enhanced)-owned company announced its plans to integrate NFTs into its platform by the end of the year. According to YouTube Chief Product Officer Neal Mohan, YouTube will be embracing [NFT technology](https://www.trendhunter.com/trends/blockchainbased-token) in an effort to strengthen relationships between [creators and their fans](https://www.trendhunter.com/trends/youtube-hype-feature). "Giving a verifiable way for fans to own unique videos, photos, art, and even experiences from their favorite creators could be a compelling prospect for creators and their audiences," said Mohan in the new blog post. The blog post, officially titled 'A Look at 2022: Community, Collaboration and Commerce,' arrives just one month after YouTube's CEO Susan Wojcicki teased that the company was considering dabbling in NFTs to increase creator revenue. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 35% | Activity: 67% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **NFT Integration:** Companies are integrating NFT technology to enhance their services and strengthen relationships with their customers. - **Verifiable Ownership:** Verifiable ownership of unique videos, photos, art, and experiences could be the new frontier in media consumption. - **Creator Monetization:** NFTs provide creators with new monetization opportunities and a way to receive direct revenue from their fans. ### Who This Affects Most - **Media:** NFTs offer new revenue streams and engagement options for media companies to explore. - **E-commerce:** The popularity of NFTs can be leveraged by e-commerce companies to create new markets and experiences for their consumers. - **Art:** Artists can use NFTs to create verified digital ownership of their pieces, enabling them to sell and distribute their work more easily in the online marketplace. ## Related on Trend Hunter - [Livestream Shopping](https://www.trendhunter.com/trends/brandcast.md) - [Multi-Service Streaming Apps](https://www.trendhunter.com/trends/youtube-3.md) - [Educational Streaming Features](https://www.trendhunter.com/trends/youtube-2.md) - [Social Media Shopping Partnerships](https://www.trendhunter.com/trends/youtube-shopping.md) - [Community-Building Social Features](https://www.trendhunter.com/trends/communities.md) - [Social Shopping Features](https://www.trendhunter.com/trends/shopping-collections.md) - [Streaming Service Emoticons](https://www.trendhunter.com/trends/youtube-4.md) - [Streaming Service-Backed Games](https://www.trendhunter.com/trends/playables.md) - [NFT-Backed Social Media Profiles](https://www.trendhunter.com/trends/onlyfans1.md)