# Online Video Rivalries YouTube & Hulu Duke It Out Over Ad Dollars By Katie Cordrey | Published 2009-04-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/youtube-vs-hulu-online-movies-video-competition-for-advertising-dollars References: [hothardware](http://hothardware.com/News/YouTube-vs-Hulu-Fight/) & [hothardware](http://hothardware.com/Tags/hulu.aspx) [Hulu](https://www.trendhunter.com/trends/live-tvs-new-campaign) and [YouTube](https://www.trendhunter.com/trends/youtube-3) are going after each other’s turf. The two online giants are in competition for the video programming that could generate the most advertising dollars. YouTube will be adding a new tab titled ‘Shows’ that allows users to to watch, comment on, favorite, and share full-length television episodes and movies from a number of studios that Hulu already carries. YouTube inserts Google TV ads online where commercial breaks usually occur, or before or after the video plays. Hulu is working on a deal with [ABC](https://www.trendhunter.com/trends/bape-and-transformers-1) that will give Hulu rights to ABC’s programing. That would be a sweet deal since ABC has to date restricted their content to their own website. It remains to be seen if all this digging for dollars will alienate YouTube’s amateur production community or thwart Hulu’s model of online TV and movies. Time for a Hulu-YouTube [GoogleFight](http://www.trendhunter.com/trends/google-fight-seo-tool-scores-knockouts-and-declares-a-winner). ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 18% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Competition for Ad Dollars:** Opportunity for disruptive innovation in developing new advertising models that appeal to both advertisers and viewers. - **Expansion of Online Video Programming:** Opportunity for disruptive innovation in creating original and engaging content to attract viewers. - **Partnerships with TV Networks:** Opportunity for disruptive innovation in securing exclusive rights to popular TV shows and movies for online platforms. ### Industries Being Reshaped - **Digital Advertising:** Opportunity for disruptive innovation in creating more personalized and targeted ads for online video platforms. - **Online Video Streaming:** Opportunity for disruptive innovation in developing user-friendly interfaces and interactive features for online video platforms. - **Broadcast Television:** Opportunity for disruptive innovation in rethinking traditional TV models and finding new ways to distribute and monetize content online. ## Related on Trend Hunter - [Multi-Service Streaming Apps](https://www.trendhunter.com/trends/youtube-3.md) - [New Streaming Service Formats](https://www.trendhunter.com/trends/streaming-services1.md) - [App-Backed Streaming Bundles](https://www.trendhunter.com/trends/primetime-channels.md) - [Educational Streaming Features](https://www.trendhunter.com/trends/youtube-2.md) - [Live TV Streaming Campaigns](https://www.trendhunter.com/trends/live-tvs-new-campaign.md) - [Video Streaming NFT Integrations](https://www.trendhunter.com/trends/youtube1.md) - [AI-Powered Video Advertisements](https://www.trendhunter.com/trends/youtube-8.md) - [Paid Online Platform Experiences](https://www.trendhunter.com/trends/youtube-premium-feature.md) - [Livestream Shopping](https://www.trendhunter.com/trends/brandcast.md)