# Rapping Suburban Families Watch the Hilarious YouTube 'Swagger Wagon' Video By Zoe Badley | Published 2010-05-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/youtube-swagger-wagon-video References: [youtube](http://www.youtube.com/profile?user=Sienna&annotation_id=annotation_264165&feature=iv#p/c/30DA2DAB5702C7D1/7/ql-N3F1FhW4) & [toyota](http://www.toyota.com/sienna/) Dropping their hot new single is the [Sienna](https://www.trendhunter.com/trends/sleeper-van) Family in this gut-busting, laugh-out-loud, hysterically funny [YouTube](https://www.trendhunter.com/trends/the-rizzler) 'Swagger Wagon' video. The rapping couple, which surprisingly sound incredible, discuss life as a Sienna [SE](https://www.trendhunter.com/trends/toyota-corolla-hatchback-fx-edition) minivan family. The YouTube 'Swagger Wagon' video has the best lyrics thus far to have ever been rapped by a suburban family. By the end of the video you won't even be concerned about the minivan, you'll just want their album. Also, that doe-eyed little girl of theirs really knows how to bust a move. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 66% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Suburban Family Hip-hop:** There is a disruptive innovation opportunity in creating entertaining content that showcases suburban families embracing hip-hop culture. - **Youtube Comedy Music Videos:** The rise of YouTube comedy music videos presents a disruptive innovation opportunity for brands to create humorous and relatable content that resonates with viewers. - **Influencer Marketing in the Automotive Industry:** There is a disruptive innovation opportunity to leverage influencers in the automotive industry to promote family-friendly vehicles in a creative and engaging way. ### Industries Being Reshaped - **Entertainment:** There is a disruptive innovation opportunity for the entertainment industry to create more humorous and relatable content for suburban families. - **Music:** The music industry can explore disruptive innovation opportunities by collaborating with suburban families to create catchy and comedic music videos. - **Automotive:** There is a disruptive innovation opportunity for automakers to embrace humor and relatability in their marketing campaigns to appeal to suburban families. ## Related on Trend Hunter - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Rapper-Inspired Easter Ads](https://www.trendhunter.com/trends/nova-starr.md) - [Branded Music Group Cars](https://www.trendhunter.com/trends/toyota-x-the-wiggles.md) - [Holiday Diss Tracks](https://www.trendhunter.com/trends/the-rizzler.md) - [Custom Rap Songs](https://www.trendhunter.com/trends/paparap.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Pizza-Themed Music Videos](https://www.trendhunter.com/trends/lucha-little.md) - [Mom-Inspired Rap Generators](https://www.trendhunter.com/trends/mamarap.md) - [Family-Friendly Camper Vans](https://www.trendhunter.com/trends/familyfriendly-camper-van.md)