# Rentable YouTube Rent Full-Length Sundance Film Festival Flicks Online By Brian G Randles | Published 2010-01-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/youtube-sundance References: [mashable](http://mashable.com/2010/01/20/youtube-movie-rentals-2/) & [youtube-global.blogspot](http://youtube-global.blogspot.com/2010/01/youtube-to-sundance-independent.html) [YouTube](https://www.trendhunter.com/trends/youtube1) struck an agreement with the Sundance Film Festival to offer movies for rent from now until January 31, 2010. This may not seem like such an epic announcement considering you can usually enjoy movies on YouTube via a series of imperfect sections (‘Swingers’ parts 1-8 with the 4th and 7th installments missing, anyone?). However, this is perhaps the first step in YouTube taking over the [rentable movie biz](https://www.trendhunter.com/trends/rentnow). So Netflix, begin crying. And iTunes, well, just keep counting your money. As for you, check out more on the YouTube and Sundance Film Festival announcement, [here](http://youtube-global.blogspot.com/2010/01/youtube-to-sundance-independent.html). ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 10% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Rentable Movies:** Disruptive innovation opportunity: Explore new ways to offer a diverse range of rentable movies online. - **Online Film Festivals:** Disruptive innovation opportunity: Create a platform to host online film festivals and offer curated content for rent. - **Digital Distribution:** Disruptive innovation opportunity: Develop innovative solutions for digital distribution of movies to reach a wider audience. ### Where This Applies - **Streaming Services:** Disruptive innovation opportunity: Offer a competitive alternative to existing streaming services by focusing on rentable movies. - **Film Distribution:** Disruptive innovation opportunity: Disrupt the traditional film distribution model by introducing new online rental options. - **Online Video Platforms:** Disruptive innovation opportunity: Enhance online video platforms by incorporating rentable movie options to attract a larger user base. ## Related on Trend Hunter - [Video Streaming NFT Integrations](https://www.trendhunter.com/trends/youtube1.md) - [Multi-Service Streaming Apps](https://www.trendhunter.com/trends/youtube-3.md) - [Educational Streaming Features](https://www.trendhunter.com/trends/youtube-2.md) - [App-Backed Streaming Bundles](https://www.trendhunter.com/trends/primetime-channels.md) - [Paid Online Platform Experiences](https://www.trendhunter.com/trends/youtube-premium-feature.md) - [Streaming Service-Backed Games](https://www.trendhunter.com/trends/playables.md) - [Livestream Shopping](https://www.trendhunter.com/trends/brandcast.md) - [Social Media Shopping Partnerships](https://www.trendhunter.com/trends/youtube-shopping.md) - [Short Video Monetization Tools](https://www.trendhunter.com/trends/youtube-affiliate-finder.md)