# Live Vlog Charities Famous Vloggers to Raise Awareness For Youtube's 'Project for Awesome' By Summer Luu | Published 2010-12-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/youtube-project-for-awesome References: [mashable](http://mashable.com/2010/12/16/project-for-awesome-live-stream/) & [youtube-global.blogspot](http://youtube-global.blogspot.com/2010/12/join-your-favorite-youtube-stars-and.html) In this digital day and age, what's better way to raise awareness for a good cause other than using [viral marketing and online initiatives](https://www.trendhunter.com/trends/the-community-cup)? Tapping into the most popular channel of online videos is the [Youtube](https://www.trendhunter.com/trends/youtube-hype-feature) 'Project of Awesome.' YouTube stars Michelle Phan, Phil DeFranco, Michael Buckley and a number of other vloggers will [promote charities](https://www.trendhunter.com/trends/spark-financial) during a live stream telethon-style event on Saturday December 18, 2010. Users are encouraged to upload videos for their favorite causes and charities and hopefully take over Youtube's homepage. 'Project of Awesome' is definitely a great viral way to raise awareness and encourage action. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 1% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Live-streamed Charity Events:** Live streamed events for charity will become a popular and effective way to raise awareness and funds for causes. - **Influencer-marketing for Charity:** Influencers will increasingly use their social media platforms to promote charitable causes and encourage their followers to take action. - **Collaborative Fundraising Campaigns:** Collaborative fundraising campaigns between charities and social media influencers will become more prevalent. ### Industries Being Reshaped - **Non-profit Sector:** Non-profit organizations will continue to use online initiatives to raise awareness and funds for their causes. - **Social Media:** Social media platforms will increasingly be used to promote charitable causes and encourage people to take action. - **Marketing and Advertising:** Marketing and advertising firms will shift their focus to influencer-marketing for charitable causes. ## Related on Trend Hunter - [Ocean-Themed Fundraisers](https://www.trendhunter.com/trends/teamseas.md) - [Charity-Focused Gaming Events](https://www.trendhunter.com/trends/agdq.md) - [Philanthropic Media Initiatives](https://www.trendhunter.com/trends/new-to-the-street.md) - [Do-Good Metaverse Campaigns](https://www.trendhunter.com/trends/comic-relief-us-and-nickelodeon.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Influencer Christmas Campaigns](https://www.trendhunter.com/trends/giftmas-tree.md) - [Educational Charity Campaigns](https://www.trendhunter.com/trends/learning-palooza.md) - [Livestream Adoption Campaigns](https://www.trendhunter.com/trends/february-14th-livestream.md) - [Promotional Influencer Videos](https://www.trendhunter.com/trends/activision-1.md)