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# Musical Video Subscriptions
Youtube Music Key is a New Paid Music Subscription Service

By Laura McQuarrie | Published 2014-11-14 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/youtube-music-key
References: [wearesocialmedia.gr](http://wearesocialmedia.gr/youtube-has-launched-a-paid-music-subscription-service/) & [youtube](http://youtube.com/musickey)

YouTube Music Key was recently launched as a new way for people to enjoy ad-free music on the go as part of a [paid monthly subscription service](https://www.trendhunter.com/trends/wecomposers). For $7.99 monthly, what you'll get with a subscription to YouTube Music Key is access to Google Play Music, [offline videos](https://www.trendhunter.com/trends/looptube) and the ability to listen to music in the background while other apps are up and running.

With a Music Key membership, you'll see a new tab on the YouTube app and site called 'Music.' Clicking this will show you trending music videos sorted by genre. As well, YouTube has curated several mixes for chilling out or pumping you up. The more you listen, the better the results of the '[My Mix' playlist](https://www.trendhunter.com/trends/youtube-music-ai) will be, which tailors music based on your preferences.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 20% | Activity: 62% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### Key Themes Behind This Trend

- **Ad-free Music Subscriptions:** Opportunity for music streaming services to offer ad-free listening experiences for a monthly fee.
- **Curated Playlists:** The demand for personalized playlists and song recommendations drives innovation in music streaming services.
- **Background Play:** Opportunity for music streaming services to allow users to play music in the background while using other apps on their devices.

### Where This Applies

- **Music Streaming:** The launch of YouTube Music Key highlights the continued growth and disruption in the music streaming industry.
- **Mobile Apps:** Opportunity for mobile app developers to innovate features that allow background play and offline video viewing.
- **Video Sharing Platforms:** Video sharing platforms could expand their offerings to include music videos, curated playlists and subscriptions as an additional revenue stream.

## Related on Trend Hunter

- [Music-App Podcast Expansions](https://www.trendhunter.com/trends/youtube-music-2.md)
- [Interactive Music Course Subscriptions](https://www.trendhunter.com/trends/strybo-digital.md)
- [Ad-Free Streaming Platforms](https://www.trendhunter.com/trends/wynk-music.md)
- [Paid Online Platform Experiences](https://www.trendhunter.com/trends/youtube-premium-feature.md)
- [Streamed Custom Radio Stations](https://www.trendhunter.com/trends/youtube-music-1.md)
- [Artist-Focused Subscription Tiers](https://www.trendhunter.com/trends/soundcloud-1.md)
- [Accessible Music Editing Platforms](https://www.trendhunter.com/trends/avid-audio.md)
- [Universal Music Access](https://www.trendhunter.com/trends/go-music.md)
- [Open-Source Music Streaming](https://www.trendhunter.com/trends/simpmusic.md)