# Music-App Podcast Expansions YouTube Music is Adding Podcasts the the US Platform By Amy Duong | Published 2023-04-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/youtube-music-2 References: [engadget](https://www.engadget.com/youtube-music-adds-podcasts-in-the-us-203332932.html)  [YouTube Music](https://www.trendhunter.com/trends/seasonal-recap) is now officially offering podcasts in the US -- it can be accessed on Android and iOS app stores. There, users are able to stream [audio and video podcasts](https://www.trendhunter.com/trends/video-podcast) even if they do not have a Premium or Music Premium subscription. The shows run in the background and can be cast to other devices including television or speakers. The new feature will is 'gradually' rolling out to American users. The company also notes that the format will be available to other regions as well, but there is yet to be a timeline. The purpose of adding this although [Google](https://www.trendhunter.com/trends/family-link) already has a Podcasts app, is because it blends the listening experience for YouTube Music subscribers. Image Credit: YouTube ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 13% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Podcast Streaming Integration:** The integration of podcasts into music streaming platforms provides an opportunity for disruptive innovation by creating an all-in-one audio entertainment experience. - **Cross-platform Listening:** The ability to stream podcasts across multiple devices and platforms creates an opportunity to innovate in creating a seamless listening experience. - **Expansion of Audio Content:** The expansion of audio content beyond just music offers an opportunity for companies to innovate in creating new and unique audio experiences. ### Where This Applies - **Music Streaming:** The integration of podcasts into music streaming platforms, such as YouTube Music, opens up an opportunity for innovation in creating more comprehensive audio entertainment experiences. - **Podcasting:** The expansion of podcasting to new platforms and audiences creates an opportunity for innovation in creating and monetizing engaging audio content. - **Audio Technology:** The expansion of audio content beyond music and the integration of podcasts across multiple platforms presents an opportunity for innovation in developing new audio technologies and formats. ## Related on Trend Hunter - [Multi-Service Streaming Apps](https://www.trendhunter.com/trends/youtube-3.md) - [Kid-Friendly Music Streaming Apps](https://www.trendhunter.com/trends/family-link.md) - [Music Platform Podcast Features](https://www.trendhunter.com/trends/spotify-2.md) - [In-App Podcasting Packages](https://www.trendhunter.com/trends/siriusxm.md) - [Gamer-Friendly Music Streaming Apps](https://www.trendhunter.com/trends/music-streaming-apps.md) - [Paid Online Platform Experiences](https://www.trendhunter.com/trends/youtube-premium-feature.md) - [TV Music Streaming Apps](https://www.trendhunter.com/trends/roku.md) - [Educational Streaming Features](https://www.trendhunter.com/trends/youtube-2.md) - [Free Podcasting Platforms](https://www.trendhunter.com/trends/pocket-casts.md)