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# Charitable Video Features
YouTube Giving Lets Creators Embed Charity Donations in Videos

By Justin Lam | Published 2018-09-07 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/youtube-giving
References: [cnet](https://www.cnet.com/news/youtube-giving-makes-contributing-to-charity-easier/) & [influencerupdate.biz](https://www.influencerupdate.biz/news/67523/youtube-giving-lets-content-creators-fundraise-for-charity/)

In an effort to streamline [charitable donations](https://www.trendhunter.com/trends/charityexplorer), [YouTube](https://www.trendhunter.com/trends/shopping-collections) Giving is aimed directly at content creators hoping to [fundraise for charity](https://www.trendhunter.com/trends/wingtap). Allowing for an embedded "donate" button, YouTube Giving lets content creators directly link charities in videos and live streams. These embedded tools give viewers a direct means to donate money with YouTube to "take care of the logistics and payment processing." The feature is currently in beta and will be available to a limited number of content creators across the US and Canada.

YouTube Giving also includes a new set of donation-matching tools as well as a new feature called Super Chat for Good. Super Chat for Good allows viewers to pay for a creator to pin their messages to the top of the chat. This payment will see 100% of the purchases going towards the creator's chosen cause.

Image Credit: Youtube

## Trend Insights (Trend Hunter)

- Score: 0.3/10
- Popularity: 1% | Activity: 1% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Key Themes Behind This Trend

- **Embedded Charity Donations:** Content creators can embed donation buttons in their videos and live streams, making it easier for viewers to directly contribute to charitable causes.
- **Donation-matching Tools:** YouTube Giving offers a set of tools that allow for donation-matching, encouraging increased giving to charity.
- **Super Chat for Good:** Viewers can use Super Chat for Good to pay for their messages to be pinned at the top of the chat during live streams, with 100% of the purchase going to the creator's chosen cause.

### Where This Applies

- **Online Video Streaming:** The rise of YouTube Giving presents an opportunity for online video streaming platforms to implement similar donation features, increasing philanthropic engagement and support.
- **Nonprofit Fundraising:** Nonprofit organizations can leverage YouTube Giving's embedded donation tools and features to expand their fundraising efforts and reach a wider audience.
- **Payment Processing:** The integration of charity donations on YouTube highlights the need for innovative payment processing solutions that can handle seamless and secure transactions for online fundraising activities.

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