# Video Game Streaming Platforms Google Launched the 'YouTube Gaming' Site for Streaming Video Games By Christopher Magsambol | Published 2015-08-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/youtube-gaming References: [brandchannel](http://brandchannel.com/2015/08/26/youtube-gaming-082615/) & [theguardian](http://www.theguardian.com/technology/2015/aug/26/youtube-gaming-live-website-apps) In launching '[YouTube](https://www.trendhunter.com/trends/interactive-game-streaming) Gaming', [Google](https://www.trendhunter.com/trends/youtube-kids-1) asks customers to "Join in and level up." YouTube gaming now joins [Amazon](https://www.trendhunter.com/trends/amazon-gamelift-streams)-owned Twitch, as the two sites compete in the video game streaming market. Through YouTube Gaming, viewers will be able to see who's streaming, start their own live stream, and find specific content that directly relates to their favorite video games. An accompanying app is available for Android smartphones and tablets in the US and UK for now. YouTube Gaming represents the third entertainment category that YouTube has created, following in the footsteps of the YouTube Music Key and the YouTube Kids app. With the addition of YouTube Gaming, expect already popular sectors like streaming video game tournaments as well as video game talk shows to continue to grow. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 25% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Video Game Streaming:** Disruptive innovation opportunity: Develop a new platform that offers unique features and a seamless user experience for video game streaming. - **Live Streaming Apps:** Disruptive innovation opportunity: Create an innovative app that enhances the live streaming experience for gamers and incorporates interactive features. - **Specialized Content Discovery:** Disruptive innovation opportunity: Build a platform that specializes in curating and recommending video game content based on user preferences, enhancing the discoverability of new and relevant videos. ### Industries Being Reshaped - **Online Gaming:** Disruptive innovation opportunity: Develop a game-changing online gaming platform that seamlessly integrates with popular video game streaming platforms. - **Mobile Technology:** Disruptive innovation opportunity: Explore the potential of mobile technology to create a more immersive and accessible video game streaming experience on smartphones and tablets. - **Entertainment Technology:** Disruptive innovation opportunity: Combine the elements of video game streaming, live streaming, and content discovery to create a comprehensive entertainment technology platform that caters to gaming enthusiasts. ## Related on Trend Hunter - [Interactive Game Streaming Services](https://www.trendhunter.com/trends/interactive-game-streaming.md) - [Livestream Shopping](https://www.trendhunter.com/trends/brandcast.md) - [Multi-Service Streaming Apps](https://www.trendhunter.com/trends/youtube-3.md) - [Streaming Service Emoticons](https://www.trendhunter.com/trends/youtube-4.md) - [Children-Friendly Content Platforms](https://www.trendhunter.com/trends/youtube-kids-1.md) - [Video Streaming NFT Integrations](https://www.trendhunter.com/trends/youtube1.md) - [Cloud-Based Game-Streaming Services](https://www.trendhunter.com/trends/amazon-gamelift-streams.md) - [Open-Source Live-Stream Websites](https://www.trendhunter.com/trends/glimesh.md) - [Value-Focused Gaming Services](https://www.trendhunter.com/trends/amazon-luna-relaunch.md)