# YouTube Confessionals SoulWow Campaign Aims to Get Catholics to Confess Their Sins By Vincent Salera | Published 2009-04-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/youtube-confessions-catholic-church-has-100s-of-priest-waiting-for-your-con References: [soulwow](http://www.soulwow.com/) The [Catholic Church](https://www.trendhunter.com/trends/spiked-holy-water-seltzer) has hundreds of priests in the Brooklyn, Queens and Long Island areas ready to listen to your confessions this coming Holy Week. The [Catholic Dioceses of Brooklyn and Rockville Center](https://www.trendhunter.com/trends/luce) (with the help of the Forza Migliozzi agency) created SoulWow with a goal of filling [confessional booths](https://www.trendhunter.com/trends/kitchenaid-caffeine-confessions) in Brooklyn, Queens, and Long Island on Monday, April 6. I love their infomercial-style website copy that says, “Get that almost baptized feeling!” **Implications** - Because consumers respond so well to recognizable social memes, and because Internet videos are so ubiquitously viewed, it's important for businesses to reference or otherwise piggy-back on the success of viral content. Those that do will find favor among individuals who look for in-tune, relevant companies to buy from. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 47% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Catholic Confession Trend:** The SoulWow campaign from the Catholic Dioceses of Brooklyn and Rockville Center reflects a growing trend towards the use of social media campaigns to boost participation in traditional religious practices. - **Viral Social Meme Trend:** Businesses can benefit from using recognizable social memes in their marketing materials, as demonstrated by SoulWow's humorous and catchy infomercial-style website copy. - **Innovative Religious Marketing Trend:** The SoulWow campaign is an example of innovative marketing strategies being employed by religious organizations to increase engagement with younger audiences. ### Where This Applies - **Religious Organizations:** Religious organizations can benefit from using innovative marketing campaigns to reach new audiences and increase participation in traditional practices. - **Digital Marketing:** The success of the SoulWow campaign highlights the importance of incorporating viral social memes and humor in digital marketing strategies. - **Advertising and Promotion:** The SoulWow campaign is an example of a successful advertising and promotion campaign that uses humor and social media to reach and engage audiences. ## Related on Trend Hunter - [Confession-Rewarding Beer Campaigns](https://www.trendhunter.com/trends/juicy-canfessions.md) - [Unholy Skincare Campaigns](https://www.trendhunter.com/trends/divine-skintervention.md) - [Low-Waste Cleaning Campaigns](https://www.trendhunter.com/trends/cult-of-clean.md) - [Religious Mascot Official Merchandise](https://www.trendhunter.com/trends/luce.md) - [Confessional Snack Hotlines](https://www.trendhunter.com/trends/pop-secret-hotline.md) - [Cheeky Holiday-Inspired Sofa Campaigns](https://www.trendhunter.com/trends/couchmas.md) - [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md) - [Holistic Spiritual Journey Apps](https://www.trendhunter.com/trends/spiritual-journey.md) - [Faith-First Online Platforms](https://www.trendhunter.com/trends/the-mission.md)