# Youthful Mod Fashion Elle Canada's My Generation Story Highlights 60s-Themed Styles By Jana Pijak | Published 2014-10-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/youthful-mod-fashion References: [beautyscene.net](http://www.beautyscene.net/beauty-shoots/my-generation-by-owen-bruce-for-elle-canada-september-2014/) & [ellecanada](http://www.ellecanada.com/) Photographer Owen Bruce captures the season's youthful MOD fashions in Elle Canada's 'My Generation' editorial. The image series features two fresh faces who boast the best in 60s-inspired styles that are fit for today's style-setter. This series features art direction by Brittany Eccles and is a [colorful throwback to retro looks](https://www.trendhunter.com/trends/gap-and-den). The editorial's model stars boast a wardrobe or printed tops, structured dresses and [sculptural accessories](https://www.trendhunter.com/trends/no-rules-club) that are handpicked by the shoot's resident stylist Juliana Schiavinatto. Makeup for this image series is also 60s-themed and is courtesy of Sabrina Rinaldi. Gracing the September issue of Elle Canada, 'My Generation' highlights youthful MOD fashions from a number of designer names. Its looks play with color and boast fun accessories that are daring and experimental. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 66% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Mod Fashion Revival:** The resurgence of 60s-inspired mod styles is a chance for fashion designers to create updated and modernized versions of classic looks. - **Youth Culture Resurgence:** The continued popularity of youthful mod fashion is an opportunity for brands and marketers to target younger demographics with retro-inspired designs and campaigns. - **Retro Accessories:** The focus on bold and daring accessories in mod fashion is an opportunity for accessory designers to create 60s-inspired pieces that have a modern twist. ### Where This Applies - **Fashion:** The mod fashion trend provides an opportunity for fashion brands to create updated takes on classic 60s styles that appeal to modern consumers. - **Beauty:** The 60s-themed makeup in Elle Canada's editorial highlights a potential opportunity for beauty brands to create retro-inspired makeup collections that appeal to a younger demographic. - **Photography:** The use of 60s-inspired fashion and styles in fashion photography provides an opportunity for photographers to experiment with bold colors and challenging concepts. ## Related on Trend Hunter - [Gen X-Targeted Fashion Labels](https://www.trendhunter.com/trends/regalo-studios.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md)