# Edgy Contemporary Fashion The Represent's Fall/Winter 2019 Collection Points to Youthful Fashion By Kalin Ned | Published 2019-07-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/youthful-fashion2 References: [hypebeast](https://hypebeast.com/2019/6/represent-fall-winter-2019-campaign-lookbook) & [representclo](https://representclo.com) Youthful fashion is definitely a broad concept, with many different implications within the industry. Represent recently launched a lookbook for its Fall/Winter 2019 collection, which is meticulously shot in the outdoors. Spotlighting a number of props -- a dog and an abandoned car being some of them, the youthful fashion line exudes a degree of pure edginess. The entire [Fall/Winter 2019 capsule](https://www.trendhunter.com/trends/undercover-5) by Represent is inspired by the personal wardrobe of the brand's founders -- George and Mike Heaton. More precisely, the garments are said to "reflect [key moments in their youth](https://www.trendhunter.com/trends/paranoid-fw25) updated with the lessons learned from adulthood." It is here where the playful and carefree aspects of youthful fashion mix with the sophisticated and high-end sensibilities of the adult wardrobe. Heavily dependent on the plaid motif, the Fall/Winter 2019 uses British fashion as the base for its silhouettes. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 73% | Activity: 67% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Youthful Fashion:** Disruptive innovation opportunity: Create a fashion line that combines the playful and carefree aspects of youth with sophisticated and high-end sensibilities of the adult wardrobe. - **Outdoor Fashion Shoots:** Disruptive innovation opportunity: Develop innovative ways to shoot fashion lookbooks outdoors, using props and settings that add edginess and uniqueness to the brand. - **Personal Wardrobe Inspiration:** Disruptive innovation opportunity: Design a fashion collection that reflects key moments in the lives of the brand's founders, capturing the essence of their personal style and experiences. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Introduce a new brand that specializes in edgy contemporary fashion, catering to the youth market seeking unique and bold wardrobe choices. - **Photography:** Disruptive innovation opportunity: Provide innovative outdoor fashion photography services that incorporate unique props and settings to create visually striking fashion lookbooks. - **British Fashion:** Disruptive innovation opportunity: Launch a fashion line that takes inspiration from British fashion and reimagines it with modern silhouettes and contemporary design elements. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Redefined Fall Everyday Uniforms](https://www.trendhunter.com/trends/observe.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md)