# Uplifting Saffron Supplements Youtheory's Saffron Elevates the Mood and Promotes Mental Focus By Laura McQuarrie | Published 2018-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/youtheorys-saffron References: [instagram](https://www.instagram.com/p/Bfbjgi8F7vF/?taken-by=youtheory) & [youtheory](http://youtheory.com/saffron/) Saffron is revered as one of the most precious spices in the entire world as it is incredibly labor-intensive to collect, which makes it an expensive luxury product to most—but Youtheory's Saffron is a dietary supplement that is formulated for daily intake. While saffron is quite costly when sold on its own by the gram (it takes about 80,000 flowers to produce just a single pound of saffron), Youtheory's Saffron supplement retails for around $30, providing 60 vegetable capsules filled with clinically tested ingredients and adaptogens. The dairy-free, gluten-free and soy-free formula boasts "three brain-boosting botanicals to improve [mood and mental performance](https://www.trendhunter.com/trends/neuriva-memory-3d)," including 30mg of Spanish-grown saffron extract per serving, which specifically helps with mood management. On top of this the dietary supplement also includes ashwagandha for its [stress-reducing properties](https://www.trendhunter.com/trends/herbal-calm) and rhodiola for its ability to [enhance cognitive performance and focus](https://www.trendhunter.com/trends/vitality-capsule). ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 18% | Activity: 31% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Affordable Mood-boosting Supplements:** There is a growing demand for affordable, mood-boosting dietary supplements to help manage stress and promote mental focus. - **Adaptogen-based Dietary Supplements:** Consumers are seeking dietary supplements that utilize powerful adaptogens, such as ashwagandha and rhodiola, to improve overall wellbeing. - **Labor-intensive Ingredients in Supplements:** The use of labor-intensive ingredients, such as saffron, in dietary supplements is becoming more common as consumers are willing to pay for unique and beneficial ingredients. ### Industries Being Reshaped - **Health and Wellness:** The health and wellness industry continues to see growth as consumers prioritize self-care and seek out natural solutions for their health concerns. - **Supplement Industry:** The supplement industry is constantly evolving to meet the demands of consumers looking for unique and effective products to add to their daily routines. - **Food and Beverage Industry:** The food and beverage industry has an opportunity to incorporate mood-boosting ingredients, like saffron, into their products to offer added health benefits and appeal to wellness-focused consumers. ## Related on Trend Hunter - [Mood-Boosting Saffron Gummies](https://www.trendhunter.com/trends/joyspring-mood-munchies.md) - [Mood-Enhancing Supplements](https://www.trendhunter.com/trends/moodenhancing-supplements.md) - [All-in-One Mental Supplements](https://www.trendhunter.com/trends/happymynd.md) - [Brightening Saffron Serums](https://www.trendhunter.com/trends/brightening-saffron-serum.md) - [Anti-Stress Support Supplements](https://www.trendhunter.com/trends/legendairy-milk-launches-miss-bliss.md) - [Dietary Cognition Supplements](https://www.trendhunter.com/trends/now-1.md) - [Gold Saffron Serums](https://www.trendhunter.com/trends/gold-saffron-serum.md) - [Mushroom-Powered Supplements](https://www.trendhunter.com/trends/mushroompowered-supplement.md) - [Relaxation-Promoting Supplements](https://www.trendhunter.com/trends/relaxationpromoting-supplements.md)