# Refreshing Seaweed Face Masks Fresh Beauty Has a New Youth-Preserving Rescue Mask Called 'Lotus' By Madison Mackay | Published 2018-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/youth-preserving-rescue-mask References: [popsugar](https://www.popsugar.com/beauty/Fresh-Beauty-Lotus-Youth-Preserve-Rescue-Mask-Review-44450088) & [fresh](http://www.fresh.com/US/mask/lotus-youth-preserve-rescue-mask/H00004379.html) Fresh Beauty's newest product is a youth-preserving rescue mask. This mask is a five-minute at home facial, created to fight [signs of aging](https://www.trendhunter.com/trends/biocollagen-facemask), tired skin and reveal smooth and radiant results after just one use. With a blend of kombu seaweed, red algae and lotus seeds, this mask works to gently clean and exfoliate dry dead skin fast. Labeled as a "high-performance formula that will instantly rescue your complexion from daily stress," the [Lotus](https://www.trendhunter.com/trends/lotus-refining-toner) mask can be used up to four times a week. Specially designed for dry and stressed skin, this product can provide positive results for all skin types. Pleasantly scented, it also features a cooling effect to calm troubled skin. This new youth-preserving rescue mask is a quick fix that provides long-term benefits. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 6% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Youth-preserving Face Masks:** Innovative face mask brands are focusing on developing products that are designed to preserve youthfulness and fight signs of aging. - **Natural Ingredients in Skincare:** Natural ingredients are becoming increasingly popular in the cosmetics industry, with companies focusing on formulating beauty products with herbs, seaweed, and floral extracts. - **At-home Skincare Treatments:** Consumers are seeking at-home skincare treatments that are easy to use and provide spa-like results in the comfort of their own homes. ### Who This Affects Most - **Cosmetics:** Cosmetics companies are continually innovating by developing natural ingredient-based skincare products, including face masks that provide quick-fix solutions. - **Beauty:** The beauty industry is witnessing a shift towards natural ingredients, with beauty experts recommending a regular skincare routine to maintain youthful-looking skin. - **E-commerce:** E-commerce stores specializing in beauty products and skincare treatments are leveraging innovative technologies to offer customers at-home solutions that are easy to use and provide visible results. ## Related on Trend Hunter - [Gentle Exfoliating Treatment Toners](https://www.trendhunter.com/trends/lotus-refining-toner.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [Freeze-Dried Skincare Masks](https://www.trendhunter.com/trends/aglow-instant-dewy-mask.md) - [Cooling Sensation Hydrating Masks](https://www.trendhunter.com/trends/sos-mask.md) - [Gentle Resurfacing Masks](https://www.trendhunter.com/trends/holi-resurfacing-glass-face-mask.md) - [Botanical AHA Serums](https://www.trendhunter.com/trends/lotus-youth-preserve-resurfacing-dream-serum.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Empowering Kombucha Skincare](https://www.trendhunter.com/trends/kombucha-facial-treatment-essence.md) - [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md)