# Hand-Soothing Serum-in-Creams The Youth Hand Cream Supports Toned, Plump & Bright Hands By Laura McQuarrie | Published 2021-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/youth-hand-cream References: [newbeauty](https://www.newbeauty.com/new-body-care-launches-september-2021/2) & [loccitane](https://www.loccitane.com/en-us/youth-hand-cream-01CMJ075K21.html) The Youth Hand Cream by [L’Occitane](https://www.trendhunter.com/trends/immortelle-shea-body-oil) is ideal for those who have dry hands or see visible signs of aging on the hands, and desire skin that's more elastic and brighter. The ultra-nourishing hand treatment shares the benefits of potent ingredients like shea butter and anti-aging immortelle for plumping and evening out the skin's tone. The wrinkle-reducing serum-in-cream also shares a [subtle scent that elevates the experience](https://www.trendhunter.com/trends/fragranced-hand-cream) of using the product. At a time when handwashing and sanitizing has become more important than ever, beauty brands are infusing skincare benefits into hand treatments that go above and beyond the average hand cream. Rich in fatty acids, antioxidants and ingredients with anti-aging properties, this [luxe hand cream](https://www.trendhunter.com/trends/luxurious-hand-lotion) promises to be a treat for the senses. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 10% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Skincare-infused Hand Treatments:** Beauty brands are infusing skincare benefits into hand treatments, creating an opportunity to disrupt the traditional hand cream market. - **Youth-boosting Hand Creams:** Hand creams that promise plumper, more elastic and brighter skin offer an opportunity to disrupt the anti-aging market from a new angle. - **Serum-in-cream Hand Treatments:** Serum-in-cream hand treatments offer an opportunity to disrupt the traditional hand cream market by offering more potent and hybrid products. ### Industries Being Reshaped - **Beauty:** Opportunities to disrupt the hand cream market by infusing skincare benefits, creating youth-boosting creams, or offering serum-in-cream treatments. - **Anti-aging:** Opportunities to disrupt the anti-aging market from a new angle by offering youth-boosting hand creams with plumping, brightening and elasticity benefits. - **Personal Care:** Opportunities to disrupt the personal care market by offering more hybrid and potent hand treatments, like serum-in-cream formulations that also offer anti-aging benefits. ## Related on Trend Hunter - [Nourishing Hand Treatments](https://www.trendhunter.com/trends/renewing-hand-cream.md) - [Anti-Aging Hand Serums](https://www.trendhunter.com/trends/the-hand-retinol.md) - [Intensely Hydrating Hand Creams](https://www.trendhunter.com/trends/reparative-hand-cream.md) - [Luxurious Hand Creams](https://www.trendhunter.com/trends/luxurious-hand-cream.md) - [Fragrant Hand Treatments](https://www.trendhunter.com/trends/overnight-repair-treatment.md) - [Multi-Benefit Hand Creams](https://www.trendhunter.com/trends/hand-cuticle-repairing-butter-cream.md) - [Fashion Brand Hand Creams](https://www.trendhunter.com/trends/prada-hand-cream.md) - [Overnight Hand Hydration Masks](https://www.trendhunter.com/trends/overnight-skincare-treatment.md) - [Fast-Absorbing Hand Creams](https://www.trendhunter.com/trends/urea-hand-cream.md)