# Balloon Bathing Beauties The Yours Truly Spring 2011 Lookbook Follows a Daily Routine By Meghan Young | Published 2011-02-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yours-truly-spring-2011 References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/yours-truly-spring-2011-sneak-peek.aspx) & [yourstrulybrand](http://www.yourstrulybrand.com/) I feel as though the Yours Truly Spring 2011 lookbook is inspired by a woman's routine when they're getting ready for a day (or night) out on the town. One shot shows a model putting on her face while another shot she's accessorizes with a [sweet snack](https://www.trendhunter.com/trends/sweethearts). These casual, everyday activities capture the essence of the Yours Truly Spring 2011 collection. Laid-back, fun and flirty, it's full of [graphic tees and candy-colored tanks](https://www.trendhunter.com/trends/lazy-daze-collection). I love the typical [retro influence](https://www.trendhunter.com/trends/tyler-mcgillivary-3) as well. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 90% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Casual Clothing:** The trend for casual clothing can be seen in the Yours Truly Spring 2011 lookbook, showcasing an opportunity for comfortable yet trendy attire. - **Graphic Tees:** The use of graphic tees in the Yours Truly Spring 2011 lookbook reveals a trend towards wearable art and customizable fashion. - **Retro Style:** The retro influence in the Yours Truly Spring 2011 lookbook presents a trend for revamping past fashion styles for contemporary consumers. ### Who This Affects Most - **Fashion and Apparel:** The fashion and apparel industry can innovate on casual attire and wearable art to meet the needs of consumers seeking comfort and style in everyday clothing. - **Food and Beverage:** The Yours Truly Spring 2011 lookbook presents an opportunity for the food and beverage industry to partner with fashion brands and showcase their products through unique accessorizing. - **Photography and Modeling:** The use of everyday activities in the Yours Truly Spring 2011 lookbook reveals an opportunity for modeling agencies and photographers to capture authentic and relatable images for fashion shoots. ## Related on Trend Hunter - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Sweet Candy Care Collections](https://www.trendhunter.com/trends/sweethearts.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md)